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Public Entrepreneurship - Course Catalog
HBS Course Catalog Public Entrepreneurship Course Number 1623 Professor of Management Practice Mitchell Weiss Fall; Q1Q2; 3.0 credits 28 Sessions Exam Career Focus This course is designed for students who may found, join, or fund private startup companies that View Details
- 01 Mar 2005
- News
Lighting It Up
interest in lights, especially since 2002, when he acquired American Lighting, a specialty lighting company in Denver, Colorado. The firm sells its products to lighting showrooms, restaurants, amusement parks, and casinos as well as to... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
- 01 Oct 2000
- News
Bringing Up Baby
task for even the most capable, accomplished women. So in 1997, McCartney made the leap into e-commerce with eStyle, Inc., a dot-com backed with some $60 million in funding that sells clothing and accessories to expecting mothers. Last... View Details
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
stories about the exceptional artisans who craft the jewelry, accessories, items for babies and children, paper goods, and home decor. “The world isn’t about just selling stuff anymore, it’s about knowing your customer really well and... View Details
- 01 Apr 1998
- News
Booting Up
SELLING SHOES on the Internet was pretty far from Barbara Thornton's mind when she enrolled at HBS at the age of 45. The city planner and international consultant figured that opening power plants in Southeast Asia would best challenge... View Details
Keywords: Marguerite Rigoglioso
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
period—and so did in-store sales as well as sales of jigsaw puzzles and walkie-talkies. It’s not clear what we learn from panic buying. So let’s look at what was happening online before the virus of 2020. Ecommerce has been part of the internet for 30 years. Books.com... View Details
Keywords: by Frank V. Cespedes
- 01 Dec 2003
- News
Rural Renewal
she herself is an organic farmer, Reade is not here to sell the blueberries, asparagus, beef, or lamb she raises at Neptune Farm. She’s here to support the other farmers, and they are here, in large part, because of her. Reade organized... View Details
- 28 May 2008
- First Look
First Look: May 28, 2008
Information for Euro Elektrische Keramische Vorrichtungen (Euro EKV), GmbH Harvard Business School Exercise 908-033 In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential... View Details
Keywords: Martha Lagace
- 01 Sep 2010
- News
Online Fashionistas
Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity is a View Details
- 24 Apr 2014
- News
Seeing glass in a new light
Mulpuri's leadership, View has pioneered the large-scale commercialization of architectural dynamic glass. The company designs, manufactures, and sells a new generation of window-glass nanotechnology that intelligently adjusts in response... View Details
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
information, the provision of information, the sale of information." This juncture, added Spar, raises several key questions: Is selling information different from selling other kinds of goods and... View Details
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 02 Aug 2017
- News
The Atlantic Finds a New Home
(Marvin Joseph/The Washington Post) On Friday, David Bradley (MBA 1977) announced that he would be selling the Atlantic magazine to Laurene Powell Jobs, president of the Emerson Collective and widow of Apple co-founder Steve Jobs. In a... View Details
- 01 Dec 2016
- News
The Future of Books
Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
higher. Ignoring the nuances of language, for instance, can doom a product from the start, Jeanette Wagner observed, noting that the Chevrolet "Nova" didn't sell well in Latin America, because the brand name of that vehicle in... View Details
Keywords: by James E. Aisner
- 01 Oct 1999
- News
Running on empty
began selling SpareTank in June. Now available at Kmart and other chains for less than $20 a gallon, SpareTank could generate as much as $15 million in sales this year and may soon be adopted as a standard feature by a major automaker.... View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
increase is largely driven by more functional specialists like CIOs or CMOs, not general managers.” “There ultimately is no such thing as effective selling that is not tied to the company’s strategic objectives” The reason for that is... View Details
Keywords: by Michael Blanding
- 12 Jul 2021
- News
Your Fullest Self
to hide. She began wearing wigs and extensions for the convenience and versatility they offered, not as a necessity. That experience was the seed for what inspired her to leave a secure position at Shell and launch Upgrade, an online platform View Details
- 25 Aug 2016
- News
Having an Impact on Development and Poverty Issues
nature of the relationship. With our approach, you are an important part of the economy—a customer—and this institution wants to sell you a product. You know that if you’re not happy, you can take your business somewhere else. You have... View Details