Publications

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05 Oct 2022
News

Inside the Chip Shortage

Photo via Digital Chosun Photo via Digital Chosun The shortage of semiconductors that has hamstrung the automotive industry since 2020 isn’t over yet, and Renesas CEO Hidetoshi Shibata (MBA 2001) predicts the shortage will continue well into the middle of 2023,... View Details

Keywords: Computer and Electronic Product Manufacturing; Manufacturing

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

01 Feb 2002
News

Top Ten Cases: Research from Around The World

Yoffie and M. Kwak (9-799-108), 1999 “Yahoo!: Business on Internet Time,” by J. Rivkin and J. Girotto (9-700-013), 2000 “Ford Motor Co.: Supply Chain Strategy,” by R. Austin (9-699-198), 1999 “Calyx & Corolla,” by W. Salmon and D. Wylie... View Details

01 Mar 2011
News

Fast Casual

Cherng: Panda’s process designer. Peggy Cherng (OPM 25, 1997) and her husband, Andrew, share the titles of cochairman and co-CEO of Panda Restaurant Group (PRG), “one of the fastest-growing and most successful restaurant chains in the... View Details

Keywords: Food Services and Drinking Places; Hospitality

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

of Manufacturing Clusters By: Buciuni, Giulio, and Gary P. Pisano Abstract—Over the past two decades, the greater prevalence of global supply chains has had contrasting effects on Western manufacturing clusters. While some of them... View Details

Keywords: Dina Gerdeman

01 Jun 2017
News

Streamlining the Supermarket

order-fulfillment process at Amazon, which acquired the company for $775 million in 2012. Aguerrevere, who had founded a small-format grocery store chain in his native Venezuela, discussed the talk with Max Pedró (MBA 2002), his close... View Details

Keywords: Francis Storrs

March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

12 Aug 2010
News

What Is Customer Opinion Good For?

Keywords: Prof. Jim Heskett; Manufacturing

13 Apr 2023
Blog Post

Grolsch Brewing Company: Drink Sustainably

in the region, they confirmed that collaboration on sustainable technology was a norm in the industry and region, and that they saw sustainable technology sharing as a crucial component of driving necessary change. Our Remaining Questions Supply View Details

11 Jun 2019
Book

These Aren't Beach Books, but Managers Should Read Them Anyway

social change has been at the center of many entrepreneurial efforts by Harvard Business School alumni. Howard Stevenson discusses their pragmatic approaches to overcoming long odds. Unlocking the Customer Value Chain Technology doesn't... View Details

Keywords: by Sean Silverthorne

Profile

Iva Teixeira

explains, “but over time, I created my own rotational program, doing everything from supply chain and human resources to financial analysis and new product development. In the end, I was very close to being an internal consulting analyst... View Details

January 1995
Case

Understanding User Needs

By: Marco Iansiti and Ellen Stein

Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods

June 2007
Article

Efficient Kidney Exchange: Coincidence of Wants in a Structured Market

By: A. E. Roth, Tayfun Sonmez and M. Utku Unver

Patients needing kidney transplants may have donors who cannot donate to them because of blood or tissue incompatibility. Incompatible patient-donor pairs can exchange donor kidneys with other pairs only when there is a "double coincidence of wants." Developing... View Details

Keywords: Organizational Structure; Size; Emotions; Human Needs; Health Care and Treatment; Health Testing and Trials; Infrastructure; Supply Chain Management; Fairness; Performance Improvement; Health Industry