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All HBS Web
(2,447)
- People (4)
- News (510)
- Research (1,693)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
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- 04 Nov 2008
- First Look
First Look: November 4, 2008
his company, and a discussion of recent efforts by Abrahams to break free of constraints that have limited the size and revenue-generating ability of Improbable Research for many years. Among those efforts are a decision to distribute magazine content over the View Details
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Martha Lagace
- 12 Nov 2001
- Research & Ideas
Facing the New World Order
has a real advantage, to kind of shed some of the barnacles that were created during the Internet experiment and the excessive efforts to grow that many companies felt compelled to pursue over the last four or five years. We've been...
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by Staff
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous...
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Keywords:
DTC;
Internet and the Web;
Marketing Channels;
Customer Value and Value Chain;
Governing Rules, Regulations, and Reforms;
Competitive Strategy;
Service Delivery;
Growth and Development Strategy;
Pharmaceutical Industry;
Health Industry;
Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
Amazon). But is there an economic rationale to the investment? Or to put it more bluntly, is there a viable future for these newspapers after the Internet has disrupted the traditional print business? Since Bezos's strategy for any...
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- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
information technologies of the last several decades such as databases, call centers, and the Internet have had the effect of facilitating interaction between firms and individually identified customers. Such interactivity makes...
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- 11 Dec 2007
- First Look
First Look: December 11, 2007
eight major North American and European financial services companies as well as an international internet survey in collaboration with journals and organizations. The present paper gives an overview of the initial findings of 61...
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Martha Lagace
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...
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Keywords:
Business Model;
Business Startups;
Business Organization;
Change Management;
Disruption;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Health Pandemics;
Innovation Strategy;
Growth and Development Strategy;
Growth Management;
Brands and Branding;
Marketing Strategy;
Marketing Channels;
Network Effects;
Digital Platforms;
Product Design;
Product Development;
Partners and Partnerships;
Opportunities;
Social Issues;
Mobile and Wireless Technology;
Internet and the Web;
Value Creation;
United States;
China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 14 Feb 2017
- First Look
First Look at New Research: February 14
countries. I find that price levels are identical about 72% of the time. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for national statistical offices, researchers using online data, and anyone...
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Sean Silverthorne
- August 2021
- Case
Orchadio's First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on...
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Keywords:
Information Management;
Technological Innovation;
Knowledge Use and Leverage;
Resource Allocation;
Marketing;
Measurement and Metrics;
Customization and Personalization;
Information Technology;
Internet and the Web;
Digital Platforms;
Information Technology Industry;
Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- April 2006 (Revised April 2007)
- Case
Endeca Technologies: New Growth Opportunities
By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September...
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Keywords:
Decision Choices and Conditions;
Market Entry and Exit;
Production;
Organizational Structure;
Partners and Partnerships;
Opportunities;
Expansion;
Internet and the Web;
Applications and Software;
Information Technology Industry
Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
- 10 May 2016
- First Look
May 10, 2016
developing world. We then discuss how survey techniques can be improved to better measure willingness to pay for urban amenities. Finally, we explain how Internet data is being used to improve the quality of city services. Publisher's...
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Carmen Nobel
- 03 Feb 2015
- First Look
First Look: February 3
Organizing the Vacation Rental Industry In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace-a global online...
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Sean Silverthorne
- 29 Oct 2013
- First Look
First Look: October 29
university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking devices and the Internet in the 1990s and 2000s...
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Sean Silverthorne
- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique...
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Keywords:
Early Stage;
Pivot;
Two Sided Markets;
Business Model;
Business Exit or Shutdown;
Product Launch;
Venture Capital;
Failure;
Internet and the Web;
Entrepreneurship;
Information Technology;
Social and Collaborative Networks;
United States;
North America
Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
- August 2022
- Case
SuperRare: Turning an NFT Marketplace into a DAO
By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to...
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Keywords:
NFTs;
Crypto Economy;
Alternative Assets;
DAOs;
Arts;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Information Technology;
Technology Adoption;
Internet and the Web;
Digital Platforms;
Innovation and Invention;
Technological Innovation;
Disruptive Innovation;
Finance;
Currency;
Investment;
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Network Effects;
Market Design;
Market Transactions;
Market Timing;
Web Services Industry;
North and Central America;
United States
Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
have “plausible deniability” since they won’t even be able to see the content themselves. One way around that problem would be for regulators to repeal the 1996 Communications Decency Act, Section 230, which granted immunity to internet...
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by George Riedel
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
discounts, and an Internet café. Live performance innovations. Performance collaboration among the organizations has also increased. In 2006, Bartlett Sher, who directed Light in the Piazza for Lincoln Center Theater, was tapped to direct...
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- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about the customers? [HBS marketing professor] John Deighton talked to...
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by Mallory Stark
- 23 Aug 2016
- First Look
August 23, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51538 July–August 2016 European Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A new wave of Internet startups is disrupting...
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Sean Silverthorne
- 28 Apr 2015
- First Look
First Look: April 28
Publications April 2015 HarperBusiness Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs By: Yoffie, David B., and Michael A. Cusumano Abstract—The authors of the bestselling Competing on Internet Time (a...
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Sean Silverthorne