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Show Results For
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All HBS Web
(4,101)
- People (33)
- News (1,294)
- Research (1,703)
- Events (12)
- Multimedia (14)
- Faculty Publications (823)
- 01 Jun 2023
- News
An Engine of Innovation
Startup life can often feel like a solo sport, says Matt Segneri (MBA 2010), the Bruce and Bridgitt Evans Executive Director of the Harvard Innovation Labs: “What the three labs in our ecosystem do is to make building a venture something that happens within a truly...
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Jennifer Gillespie
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
through the difficult days and months ahead. Communication. You have to relentlessly communicate, communicate, communicate. This is to avoid rumors developing that muddy the waters. But when I’m talking about communication, I’m also...
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- 2000
- Article
Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution
By: Brian Trelstad
The Georgia Regional Transportation Authority (GRTA), a new regional planning institution, is a governor-appointed body of 15 regional leaders with broad authority over land use and transportation planning throughout the state. Created in the summer of 1999, GRTA...
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Trelstad, Brian. "Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution." Berkeley Planning Journal 14 (2000): 23–45.
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
Institute of Coaching at McLean Hospital in 2021. Amy C. Edmondson : Winner of the Joseph E. McGrath Award for Lifetime Achievement in the Study of Groups from INGRoup in 2021. Amy C. Edmondson : Received the Talent Development Champion...
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- Web
7 Tips for a Successful Technology Venture Immersion - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA...
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- 24 Sep 2018
- Research & Ideas
How Cost Accounting is Improving Healthcare in Rural Haiti
Medical records at a healthcare clinic in Lascahobas, Haiti. Ryan McBain A few years ago, the Boston-based nonprofit health care organization Partners in Health (PIH) set out to quantify the cost of primary care for its patients--specifically those who visited the...
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- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
During their Elective Curriculum (EC)—or second—year, MBA students register for courses based on their interests. With more than 100 offerings in 10 subject areas, these classes provide an opportunity for depth and breadth while helping students gain more concentrated...
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- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
learned--and that many of these skills require executives to rethink their conception of what a superb leader actually does. Developing and practicing these skills requires hard work and may demand that talented executives overcome some...
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by Carmen Nobel
- Web
5 Facts about Clubs at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA...
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- 2011
- Book
Capitalism at Risk: Rethinking the Role of Business
The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. The global financial meltdown of 2008 nearly triggered another Great Depression, economies in Europe are still teetering, and powerful...
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Keywords:
Business And Society;
Economic Systems;
Economic Growth;
Leading Change;
Business and Community Relations;
Business and Stakeholder Relations;
Business Strategy
Bower, Joseph L., Herman B. Leonard, and Lynn S. Paine. Capitalism at Risk: Rethinking the Role of Business. Boston: Harvard Business Review Press, 2011. (Published in Chinese as "Qi ye zai jing ji zhong de jue se," Beijing: China Machine Press, 2012. Published in Japanese as ハーバードが教える 10年後に生き残る会社、消える会社, Tokuma Shoten Publishing Co., Ltd., 2013.)
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in...
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- 01 Mar 2023
- News
Toward a Life Well Lived
Illustration by Valerie Chiang Illustration by Valerie Chiang In many states, you’re required by law to get your car inspected annually, and if there’s something wrong, you get the car serviced, says Professor Leslie Perlow. But how many of us bring that level of...
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- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
The section discusses three topics: How asymmetries power the process of disruption How to identify the company with the shield of asymmetric motivation and the sword of asymmetric skills on its side How to identify circumstances in which a high-potential disruptive...
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- 08 Nov 2021
- News
New Director Named for Mid-US Research Office
international business, communications, and finance. As director of the Mid-US Research Office, she will develop and extend relationships with business leaders and others across the region to contribute to the View Details
- Web
Global Business Course | HBS Online
broader macroeconomic and political landscape your organization operates in, so that you can develop business strategies that create and capture value. In Global Business, we learned about currencies, exchange rates, and tariffs, and it...
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- 02 Apr 2001
- Research & Ideas
Not All M&As Are Alike—and That Matters
people to lay off. If, on the other hand, you acquire a company because it is developing a hot technology, your challenge is to hold on to the acquisition's best engineers. These two scenarios require the acquiring company to engage in...
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Keywords:
by Joseph L. Bower
- Web
Video: Inspirational Women in Business - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA...
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- Research Summary
Overview
Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what...
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- Web
Alumni Spotlight: Cissy Chen (MBA 2019) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA...
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