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Show Results For
- All HBS Web
(3,003)
- People (5)
- News (815)
- Research (1,878)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,067)
- 01 Mar 2015
- News
Fıelds of Gold
elsewhere, obscuring its source and often producing a lower-quality product. The wholesaler sells the packaged saffron to a distributor. The distributor sells it to a retailer. The retailer View Details
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
- 01 Apr 1998
- News
Booting Up
SELLING SHOES on the Internet was pretty far from Barbara Thornton's mind when she enrolled at HBS at the age of 45. The city planner and international consultant figured that opening power plants in Southeast Asia would best challenge... View Details
Keywords: Marguerite Rigoglioso
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
self-compacting solution to keep streets clean. Last year, however, the Massachusetts-based company’s CEO shared plans to change its business model from selling a product—waste and recycling stations—to View Details
Laurence A. Tisch
Larry Tisch, and brother Bob, took over Loew’s Theatre Company in 1961. Though the firm’s assets were attractive as regal old theatres, the Tisch brothers saw more profit in selling the downtown theatres as prime real estate. After View Details
Keywords: Entertainment & Broadcast Media
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
business and society. In its Winter 2008 issue, Business History Review included five articles on salesmanship: "Selling the American Way: The Singer Sales System in Japan, 1900-1938" (by Andrew Gordon) "Inventing the U.S. Stove Industry, c. 1815-1875: Making and View Details
James A. Gray, Jr.
Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use... View Details
Keywords: Food & Tobacco
Gilbert Colgate
Colgate merged with the Peet Company and B. J. Johnson, maker of Palmolive soap, the largest selling soap brand in America in the early 1900s. Colgate led the newly merged Colgate, Palmolive-Peet Company with assets of $63 million. The... View Details
Keywords: Personal Care & Home Products
Edward C. Johnson III
Johnson turned the mutual fund group, founded by his father, into an industry giant - mainstream America’s most familiar mutual fund family. He also pioneered such mutual fund practices as selling direct rather than through brokers,... View Details
Keywords: Finance
- 06 Dec 2021
- News
The Sparkles in Our Skies
lifetime of use,” says Hagemann. “It’s not really about selling jewelry,” says Hagemann. “It’s really about focusing on an industry that has for so long been allowed to use the planet as a bank that it will continue to borrow from and... View Details
Walter H. Annenberg
Annenberg built a fledgling, debt-burdened newspaper business into a publishing empire. He introduced Seventeen in 1944 – sparking a new trend in targeted publications to America’s youth. In 1953, he overcame numerous logistical challenges to launch TV Guide, combining... View Details
Keywords: Publishing & Print Media
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
information, the provision of information, the sale of information." This juncture, added Spar, raises several key questions: Is selling information different from selling other kinds of goods and... View Details
Richard M. DeVos
In 1959, with his partner Jay Van Andel, DeVos established one of the most profitable direct selling companies in the world. Van Andel and DeVos accomplished their success through the use of an elaborate pyramid-like distribution system... View Details
Keywords: Personal Care & Home Products
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
specific customer or market need. They might sell and maintain the product or share that role with others in an industry or with those outside traditional industry boundaries. Distributors enable buyers and sellers to connect,... View Details
Keywords: by Lynda M. Applegate
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
Summing Up Hard-wiring Performance Is Great In Concept...but.... The responses to the concept of promising and delivering results rather than selling products or services are in, and you've agreed that hard-wiring performance is a winning... View Details
Keywords: by James Heskett
- Web
Public Entrepreneurship - Course Catalog
HBS Course Catalog Public Entrepreneurship Course Number 1623 Professor of Management Practice Mitchell Weiss Fall; Q1Q2; 3.0 credits 28 Sessions Exam Career Focus This course is designed for students who may found, join, or fund private startup companies that View Details
Bowman Gray, Jr.
In 1954, Gray introduced Winston cigarettes, the company’s first filter-type cigarettes, and the Salem brand in 1956. By 1965, Winston had emerged as the nation’s #1 selling cigarette brand, replacing Camel, with Salem not far behind.... View Details
Keywords: Food & Tobacco
- 01 Nov 2018
- News
Earning Potential
sell to their family and their friends at retail price. The difference is the money they make. We're very sensitive to our clients’ needs, so we make sure that we understand what they want to buy and what they want to sell. And based on... View Details
- 01 Oct 1996
- News
Tedlow on Tires and the Meaning of Life
as original equipment, therefore, that was the signal for tire companies either to insist on higher prices to original equipment manufacturers (OEMs) -- prices that would not be easy to obtain, or to sell their assets and get out of the... View Details