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- All HBS Web
(1,917)
- People (2)
- News (215)
- Research (1,370)
- Events (15)
- Multimedia (13)
- Faculty Publications (907)
- 01 Sep 2020
- News
Reinvigorating Democracy: A Vote for Change
They also cite Pew Research Center data showing that trust in the federal government has gone from 77 percent in 1964 to 17 percent in 2019. But even in the face of these difficult odds, Gehl and Porter offer a solution—and one that can... View Details
Keywords: Young, Susan
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
whether it should be fed to children, and the credibility of European research indicating raw milk has important healing powers. It answers them in nonideological terms by focusing on real-world data and taking issue with wild claims on... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain Dew. One of the key findings of my research is that all of these... View Details
Keywords: by Manda Salls
- Web
About Us | Information Technology
About Us Meet the Team Contact Us Global Expertise The Multimedia Development team has extensive experience with the case method and deep expertise in the use of pioneering, interactive learning technologies to enhance teaching and... View Details
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
economic future? How have forecasting methods changed over time? What makes one forecaster more popular than another? I chose to research these questions by focusing on the first generation of economic... View Details
Keywords: by Sean Silverthorne
- January 2000
- Supplement
Basic Statistics from the World Bank's World Development Report 1998/1999
By: Julio J. Rotemberg
Supplements National Income Accounting and The Origins of National Income Accounting. View Details
- 26 Feb 2019
- Blog Post
Forget Cash. Here Are Better Ways to Motivate Employees
Whillans co-wrote a recent article in Compensation & Benefits Review, “Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees,” with Anais Thibault-Landry of the Université du Québec à Montréal... View Details
Keywords: All Industries
- 01 Mar 2007
- News
Daniel Vasella
the test as he methodically refashioned the two old-line chemical companies with disparate corporate cultures into a single entity focused on health care and powered by an innovative approach to R&D. Today, Novartis is one of the world’s... View Details
- 09 Apr 2024
- Blog Post
IFC India: JSW Steel
to innovators that have invented and disseminated new battery chemistries, so many projects demonstrate extreme promise for a wealthier, healthier future India. Our research focus area was decarbonizing steel production, a notoriously... View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
analyze the conditions under which each measurement method is most relevant. We also recommend an integrated model of impact measurement by drawing upon the best practices found in our study. Download report - Measuring the "Impact" in... View Details
- 14 Dec 2011
- Research & Ideas
The New Measures for Improving Nonprofit Performance
that area. The real question is, when are these different methods appropriate, and under what circumstances? In international development there's been a lot of experimentation that hasn't quite made its way to the United States yet. A... View Details
Keywords: by Julia Hanna
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- 25 Aug 2014
- News
The First Five Years: Raymond Hwang (MBA 2010)
Raymond Hwang (MBA 2010) Why spine surgery? “Spine surgery has an appealing and somewhat unique set of characteristics. There is a great deal we have yet to understand about spine-related disorders, making the practice and research of... View Details
- 01 Jun 1996
- News
Four Professors to Retire
Christenson was, for example, among the first to bring the social sciences into the mainstream of practical business studies in the MBA Program. In 1976 he also developed a teaching program that brought HBS methods to the training of... View Details
Keywords: Elaine Gottlieb and John Prestage
- 02 Jan 2019
- What Do You Think?
SUMMING UP: Do We Need an Artificial Intelligence Czar?
strategy on artificial intelligence research and development ” As he put it, “DARPA is a government agency responsible for developing and deploying weapons for war fighters of the future. We need CARPA—the Cyberhealth Advanced View Details
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
Because of the quality of the people involved in the colloquium and the book, there are many, many important insights, in a lot of different areas. But let me just mention a few: A lot of people feel that there is a qualitative shift in... View Details
- 31 Jul 2012
- First Look
First Look: July 31
micro-interactions comprising a negotiation are shaped by the representation structure (principals, agents, or teams) of the parties. In qualitative and quantitative analyses of negotiations carried out by principals, agents, and teams in... View Details
Keywords: Carmen Nobel
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
regional clusters. Naomi Lamoreaux and others have also underscored the financial and regulatory conditions in which innovation has flourished. Large datasets and econometric methods have enabled researchers... View Details
Keywords: by Geoffrey Jones & Walter Friedman
- 11 Sep 2007
- First Look
First Look: September 11, 2007
Many deliver disappointing performances. Companies can avoid this scenario, contends Joseph Bower in The CEO Within. Drawing on a decade's research (including interviews with leading CEOs) and experience managing the succession process,... View Details
Keywords: Martha Lagace