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Show Results For
- All HBS Web
(4,543)
- People (15)
- News (1,175)
- Research (2,512)
- Events (13)
- Multimedia (10)
- Faculty Publications (945)
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- 12 Mar 2007
- Research & Ideas
The New Real Estate
How long can the real estate boom last? No one knows the answer, but this is the most exciting time in real estate during my almost thirty years in the business. The world is awash with liquidity, and real estate is capturing much of it... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
They spend much more time paying attention to reviews of other people like them and trying to understand and gauge in an unbiased fashion what the real quality is of these products and services, particularly those in which you can’t... View Details
- October 2022
- Case
Single.Earth
By: Rembrand Koning and Emer Moloney
Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details
Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details
Keywords: by Martha Lagace
- April 1986 (Revised May 1988)
- Case
Sun Microsystems, Inc. (B)
By: Kim B. Clark
Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details
Keywords: Factories, Labs, and Plants; Time Management; Product Launch; Production; Business Processes; Competitive Strategy; Computer Industry
Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- October 2022
- Supplement
Single Earth: Science White Paper Supplement
By: Rembrand Koning and Emer Moloney
Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details
Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
season and what it will take to win over anxious customers. Here's what they said. Jill J. Avery: Mind the details and focus on customer service Persistent unemployment plagues many families, and people are saving more and spending less as they anticipate difficult... View Details
- February 2004 (Revised March 2006)
- Case
Pratt & Whitney: Engineering Standard Work
By: H. Kent Bowen and Courtney Purrington
As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details
Keywords: Design; Engineering; Cost; Knowledge Management; Time Management; Product Launch; Standards; Product Development; Problems and Challenges; Quality; Creativity; Competitive Strategy; Manufacturing Industry
Bowen, H. Kent, and Courtney Purrington. "Pratt & Whitney: Engineering Standard Work." Harvard Business School Case 604-084, February 2004. (Revised March 2006.)
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Field—approached the tricky subject of branding. The concept of branding as we understand it today was just barely entering business parlance at the time of Heinz and Field, who came to prominence in the late nineteenth century, Koehn... View Details
Keywords: by Martha Lagace
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
was to focus on a particular market segment.) Roger Hallowell, in a doctoral dissertation submitted some years later, took issue with that notion based on his observation of a small number of incredibly successful service organizations.... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details
Keywords: by Carmen Nobel
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
For sports fans, this time of year is like a chocolate addict's free pass to Willy Wonka's factory. Horse racing's Triple Crown. The National Basketball Association and National Hockey League championship playoffs. And next up, the most... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
today. Looking at grand cru-classified wines of the vintages from 1991 to 2008, Malter found that the wines from the first class earned three times as much as wines from the second class, holding constant the quality of the focal bottle... View Details
Keywords: by Dina Gerdeman
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
that actual data on how markets are evolving tell a much different story than what Anderson predicted. As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales... View Details