Interests Of Consumers - Publications - Faculty & Research

06 Jan 2014
Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Consumer Products; Consumer Products

Web

Bibliography - The Art of American Advertising

resource (Google login required) Friedman, Walter. Birth of a Salesman: The Transformation of Selling in America . Cambridge: Harvard University Press, 2004. Garvey, Eleanor. The Adman in the Parlour:... View Details

21 Jan 2022
Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

from B2B sales to a consumer-focused business plan. The shift allowed Nyamumbo to more fully realize her initial goal of connecting producer and consumer. According to Nyamumbo, payments through Kahawa’s QR code average $5—about a third... View Details

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry

Citation

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2023
Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer

In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details

Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships

Citation

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15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who could guzzle the most Double... View Details

Keywords: Re: Michael I. Norton

26 Nov 2018
Working Paper Summaries

Demand Estimation in Models of Imperfect Competition

Keywords: by Alexander MacKay and Nathan H. Miller

March 2001 (Revised April 2001)
Case

General Electric 2000: Quality of Earnings Assessment

By: David F. Hawkins

A financial analyst reviews General Electric's financial reports to learn more about U.S. Generally Accepted Accounting Principles (GAAP) and how they differs from international accounting standards. View Details

Keywords: Financial Reporting; Financial Statements; Accounting Audits; International Accounting; Consumer Products Industry; Consumer Products Industry; United States

Citation

Find at Harvard

25 Aug 2022
News

Harnessing the Tools of the Digital Age

Professor Karim R. Lakhani and Vladimir Jacimovic (MBA 1992) Karim R. Lakhani, the Dorothy and Michael Hintze Professor of Business Administration, started his career at General Electric in the 1990s. At that time, he recalls, a young MBA... View Details

Keywords: April White

Web

My Summer of Joy with the National Parks Service - Recruiting

barriers to resources that allow communities to live healthy lives. As soon as I got to campus though, I realized I had no idea how those interests translated into a career path. At least, not yet. The first two months View Details

01 Oct 2000
News

Raymond A. Baxter: Sweet Smell of Success

radically different company today," he says. "It's small enough that my fingerprints are everywhere -- you can get your arms around this place." Interbake's smaller size allows it to turn on a dime when it comes to supplying products to meet fickle View Details

Keywords: Julia Hanna

01 Jun 1999
News

HBSAA of Israel Sponsors Middle East Outreach

The HBS Alumni Association of Israel (HBSAAI) is involved in several efforts to help HBS graduates learn more about visiting and doing business in Israel and the Middle East. "The technology sector in Israel is really booming," notes... View Details

16 Dec 2020
News

A Creator in the Era of Disruption

the problem that they face is this: If you want to buy a refrigerator, you want to buy a cooking stove, you want to buy a sofa... most of these people cannot afford to pay immediately in cash. And yet if they pay on credit, the View Details

18 Oct 2017
Blog Post

4 Advantages of the MS/MBA: Engineering Sciences Program

engineering at the University of Texas at Austin (UT) was a no-brainer. I immersed myself in tech not only through my studies but through internships at Apple and Sandia National Laboratories. However, there was something else tugging at... View Details

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) already had a strong understanding of the technical side of the digital world when she signed up for the Digital Innovation and... View Details

Keywords: Jennifer Gillespie

March 2013 (Revised October 2013)
Supplement

Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)

By: Ranjay Gulati and Luciana Silvestri

This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details

Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America

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03 Oct 2019

Information Session at the University of Michigan

you for whatever role you choose - both in the immediate future and the years ahead. HBS offers three programs for college students that could be of interest to you including two preview experiences (Peek... View Details

Web

Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023 - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

October 1981 (Revised April 1984)
Case

H.J. Heinz Co.: The Administration of Policy (C)

Presents a condensation of the audit committee's recommendations for organizational and policy changes to help prevent a recurrence of improper income transferal practices used at the H.J. Heinz Co. View Details

Keywords: Ethics; Accounting Audits; Consumer Products Industry; Consumer Products Industry

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June 2000
Case

Rebirth of the Swiss Watch Industry, 1980-1992 (A)

By: Michael L. Tushman and Daniel Radov

The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details