Publications

02 Dec 2019
What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

inevitable; it will never be eliminated. This is an oversimplication of a complex phenomenon, with nuances in every large organization that has grown beyond the “one for all and all for one” startup spirit. But when it rises to a level... View Details

Keywords: by James Heskett; Air Transportation

13 Apr 2016
Research Event

What Does 'Diversity' Really Mean?

pushed in everything from the co-working spaces of technology startups to high fashion runways—namely, that diversity and equal representation are not only good business, but issues that really matter,” Holmes said. Holmes posed a... View Details

Keywords: by Dina Gerdeman

02 Sep 2014
Research & Ideas

Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping

startup funds—and what allowed them to take the risk of launching a company." Curiosity eventually led to his doctoral dissertation: a series of studies showing a definitive link between the social safety net and entrepreneurship. In... View Details

Keywords: by Carmen Nobel; Health

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

That's right. Incumbents are constrained by their existing resources, capabilities, and mindset, and this simultaneously places a weight on the back of the large company and creates potential for the entrepreneur. For the most part you will find that View Details

Keywords: by Michael J. Roberts; Technology

10 Nov 2003
Research & Ideas

A Fast Start on Your New Job

technology) to get a new business, product or project off the ground. In a turnaround, the new leader takes on a unit or group that is recognized to be in trouble and works to get it back on track. Both startups and turnarounds involve... View Details

Keywords: by Martha Lagace

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

Recovery and Reinvestment Act of 2009 included the Health Information Technology for Economic and Clinical Health (HITECH) Act, a $25.9 billion program that prompted many hopeful startups to flood the market. But Feeley says the industry... View Details

Keywords: by Carmen Nobel; Health

11 Apr 2000
Research & Ideas

Financial Services 24/7

sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details

Keywords: by Susan Young

11 Oct 2016
First Look

October 11, 2016

startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer... View Details

Keywords: Sean Silverthorne

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an unpaid internship in Peru and his previous e-commerce startups... View Details

Keywords: Carmen Nobel

25 Apr 2005
Research & Ideas

New Learning at American Home Products

prescription drugs that in 1992 it spun off its remaining chemical business to its stockholders. In addition, the American Cyanamid purchase included Immunex, one of the very few biotech startups that had surpassed $100 million in... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)

June 2020
Supplement

Career Karma: Growth in a Time of Global Uncertainty (B)

By: Laura Huang and Elizabeth Jiang

This (B) case expands upon the journey of Career Karma’s three founders by presenting a fictionalized Investor Meeting scenario. View Details