Publications

Find at Harvard

February 2018 (Revised September 2018)
Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai

On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details

Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy

12 Jul 2016
First Look

July 12, 2016

States since 2015. Europe has had biosimilar entry since 2006. This paper considers how competition from biosimilars may impact the U.S. biosimilar market by examining data from the first eight years of... View Details

Keywords: Sean Silverthorne

06 Dec 2016
Working Paper Summaries

Assortment Rotation and the Value of Concealment

Keywords: by Kris Johnson Ferreira and Joel Goh; Retail

Web

Podcast - Business & Environment

conversation delves into Raízen’s cutting-edge work in biofuels, the strategic choices behind advancing second-generation ethanol, and how these efforts contribute to global decarbonization initiatives. Guest/Host: Brian Kenny, Chief View Details

August 2011 (Revised September 2011)
Case

Wii Encore?

By: Andrei Hagiu

Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,... View Details

Keywords: Competition; Innovation Strategy; Two-Sided Platforms; Brands and Branding; Entertainment and Recreation Industry; Video Game Industry

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China

Find at Harvard

23 Apr 2018
News

Governor Baker Swears In New Commission on Digital Innovation and Lifelong Learning

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details

Keywords: by Julia Austin

21 Feb 2012
First Look

First Look: Feb. 21

multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices.... View Details

Keywords: Sean Silverthorne

February 1993 (Revised September 1994)
Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell

The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details

Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

markets, which have had biosimilar competition since 2006. Using our own survey, we analyze how market features and public policies predict biosimilar entry, price, and penetration, finding significant... View Details

Keywords: Dina Gerdeman

Lynda M. Applegate

Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details

09 Dec 2002
Research & Ideas

Unilever—A Case Study

million. 19 Many foreign firms have experienced significant and sustained problems in the United States.— Geoffrey Jones After 1933 Lever encountered tougher competition in soap from P&G, though Lever's share of the total U.S. soap... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

09 May 2017
First Look

New Research and Ideas, May 9

to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details

Keywords: Sean Silverthorne

December 2011 (Revised April 2013)
Case

Akamai's Edge (A)

By: Eric Van den Steen

In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details

Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

algorithm can change the nature of price competition in its market and change the focal set of rivals. In addition, adopting a pricing algorithm may change the direction of a firm, requiring additional... View Details

Keywords: by Danielle Kost

2003
Other Unpublished Work

The Cluster Initiative Greenbook

By: Örjan Sölvell, Göran Lindqvist and Christian H.M. Ketels

After Michael Porter's seminal work on clusters and competitiveness published around 1990, cluster initiatives (CIs) have become a central feature of microeconomic policy around the world. CIs add a new dimension to traditional policy areas such as industrial... View Details

Keywords: Macroeconomics; Policy; Investment; Industry Clusters; Innovation and Invention; Developing Countries and Economies; Transition; Partners and Partnerships; Science