Filter Results
:
(1,914)
Show Results For
-
All HBS Web
(1,914)
- News (331)
- Research (1,259)
- Events (9)
- Multimedia (25)
- Faculty Publications (842)
Show Results For
-
All HBS Web
(1,914)
- News (331)
- Research (1,259)
- Events (9)
- Multimedia (25)
- Faculty Publications (842)
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep...
View Details
- October 2014
- Module Note
Market Design in Online Businesses (Abridged)
By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online...
View Details
Keywords:
Platform Design;
Network Effects;
Market Design;
Advertising Industry;
Advertising Industry;
Advertising Industry
Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social media and other digital...
View Details
Keywords:
by Michael Blanding
- 19 Feb 2013
- First Look
First Look: Feb. 19
receiving JCP Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important...
View Details
Keywords:
Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of...
View Details
Keywords:
by Carmen Nobel
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader...
View Details
Keywords:
by Mallory Stark
- 06 Mar 2012
- First Look
First Look: March 6
advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes facial expressions to reveal...
View Details
Keywords:
Sean Silverthorne
- 01 Aug 2007
- Op-Ed
Company Town: Fixing Corrupt Governments
successful firms or nonprofits would get free advertising through the popular press, eliminating their need for private marketing while increasing their ability to win elections in other locales around the world. Citizens in mismanaged...
View Details
Keywords:
by Eric Werker
- 26 Mar 2013
- News
Facebook's other first lady
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price...
View Details
- Web
Management Training Program - Business Education For Women At Harvard University | Harvard Business School
provide classrooms and housing. 146, 105, 104 Through the joint venture, the program was advertised nationally, and enrollment grew to 75 students, a significant increase. The Management Training Program still functioned as a separate...
View Details
- February 2021
- Teaching Plan
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry...
View Details
Keywords:
Business Ventures;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Decision Making;
Decisions;
Judgments;
Ethics;
Geography;
Geopolitical Units;
Finance;
Investment;
Markets;
Market Entry and Exit;
Demand and Consumers;
Media;
Society;
Urban Development;
Sustainable Cities;
Information Technology;
Information Infrastructure;
Digital Platforms;
Strategy;
Business Strategy;
Expansion;
Relationships;
Capital;
Venture Capital;
Advertising Industry;
Advertising Industry;
Advertising Industry;
North and Central America;
United States;
Massachusetts;
Cambridge
- 02 Jan 2018
- News
Reconsidering Retirement
store in New Jersey; the son accompanied him on buying trips to New York and watched him negotiate for the best merchandise and price. He had even launched his own successful business before arriving at HBS: a birthday cake delivery service that View Details
- 01 Dec 2009
- News
Taking the Plunge
pursuing a strategy for the Washlet were “gung ho” and suggested a variety of tactics. Students liked TOTO’s “Clean is Happy” advertising campaign but generally agreed that the company needs to start by simply getting as many people to...
View Details
- 01 Jun 2007
- News
KPMG for Mayor!
successful firms or nonprofits would get free advertising through the popular press, eliminating their need for private marketing while increasing their ability to win elections in other locales around the world. Citizens in mismanaged...
View Details
- Teaching Interest
Overview
Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an...
View Details
Keywords:
Big Data;
Technology Strategy;
Machine Learning;
Data Science;
"Marketing Analytics";
Data Visualization;
Analysis;
Technological Innovation;
Innovation and Invention;
Intellectual Property;
Corporate Strategy;
Software;
Information Technology;
Entrepreneurship;
Marketing;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry
- 20 Oct 2009
- First Look
First Look: October 20
individuals near a firm's headquarters—for the presence of a large, non-managerial individual shareholder in a firm. These shareholders have a large impact on firms, controlling for selection effects. Download the paper: http://www.hbs.edu/research/pdf/10-028.pdf...
View Details
Keywords:
Martha Lagace
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the...
View Details
Keywords:
by Julia Hanna
- 16 Jun 2009
- First Look
First Look: June 16
been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been overturned by the Internet and the...
View Details
Keywords:
Martha Lagace
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
to grow this advertising model in ways that have exceeded anyone's expectation. And just think about it, there are 7.5 billion people on the planet and a third of them [have used]on Facebook? I mean, wow, this is crazy. Kenny: What were...
View Details