Show Results For
- All HBS Web
(7,010)
- Faculty Publications (1,671)
Show Results For
- All HBS Web
(7,010)
- Faculty Publications (1,671)
- Research Summary
Behavioral Hazard and Public Policy
It is well recognized that people overuse low-value medical care due to moral hazard—because copays are lower than costs. Now Professor Schwartzstein has introduced the concept of “behavioral hazard” to explain the opposite: people underuse high-value care because... View Details
- Research Summary
Capital Markets, Investment, and Competition
- Research Summary
Choice, Rationality and Welfare Measurement
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Corporate Reputation
- Teaching Interest
Creating the Modern Financial System
Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details
- Research Summary
Creativity and Innovation
Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details
- Research Summary
Crisis Management
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Forthcoming
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
- Research Summary
Do Prices Determine Vertical Integration?*
- Teaching Interest
Driving Digital Strategy (DIGS)
- Forthcoming
- Article
Dynamic Competition for Customer Memberships
- Research Summary
Dynamics of Network Formation
- Research Summary
Emotional Experience, Expression, and Regulation
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions... View Details
- 2025
- Chapter
Employer-Based Short-Term Savings Accounts
- Forthcoming
- Article
Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely
- Research Summary
Financing New Business Formation
- Teaching Interest
Harvard Business Analytics Program: Operations and Supply Chain Management
- Forthcoming
- Article