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Show Results For
- All HBS Web
(3,171)
- News (1,003)
- Research (1,916)
- Events (15)
- Multimedia (20)
- Faculty Publications (874)
- 08 Jun 2021
- Research & Ideas
Tell Me What to Do: When Bad News Is a Big Relief
the difficulty of decisions and the perverse incentives that can come from them can help reduce this preference for worse news,” says Barasz, “and, ideally, free people to make... View Details
Keywords: by Michael Blanding
- 2024
- Working Paper
The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers
today are surrounded by revised products that purport to have improved upon their predecessors.
Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised September 2024. Revise and resubmit, Journal of Marketing Research.)
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
set-up error (among many): It is easy to make one kind of mistake in your choice of negotiating agents. You know the importance of using a skilled and knowledgeable negotiating agent as well as crafting a... View Details
Keywords: by Martha Lagace
- Web
Technology & Operations Management Curriculum - Faculty & Research
Lab/Capstone 1 Alan MacCormack , Russell J Wilcox January 2025 J 3.0 Launch Lab/Capstone 2 Alan MacCormack , Russell J Wilcox Spring 2025 Q3Q4 3.0 Making Difficult Decisions: The General Manager’s Job (MDD) (also listed under General... View Details
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
strategy, execution, culture, and structure—which virtually all of our forty winners demonstrated for ten solid years. That's no small accomplishment, especially given the limited resources companies have View Details
- 11 Apr 2017
- First Look
First Look at New Research, April 11
forthcoming Journal of Accounting & Economics Career Concerns of Banking Analysts By: Horton, Joanne, George Serafeim, and Shan Wu Abstract—We study how career concerns influence banking analysts' forecasts View Details
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
- 02 Aug 2016
- First Look
August 2, 2016
forthcoming Organizational Behavior and Human Decision Processes Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety By: Brooks, Alison Wood, Julianna... View Details
Keywords: Sean Silverthorne
- 14 Jun 2016
- First Look
June 14, 2016
which analysis of the numbers, facts, and data fails to provide a clear answer. Gray areas test not only managers’ skills but also their humanity. This book presents a five-question framework—based on the long humanist tradition of... View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
3-Minute Briefing: Frances Haugen: (MBA 2011)
destabilization. This new way of spreading information unfortunately included inflammatory pamphlets that incited violence against people with different religious beliefs. Four or five days a week at sunset, my husband and I go out into... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
fall of the canal's importance to the United States, the handover of the canal to Panama in 1999, and the way the canal has thrived under Panamanian control. In this e-mail interview, Maurer discusses the factors that View Details
- 20 Mar 2012
- First Look
First Look: March 20
Business School Supplement 311-086 A lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of... View Details
Keywords: Sean Silverthorne
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
restaurants. The question of ownership, however, has not been broached—and the son fears that doing so could jeopardize his business and personal relationship with his father. “The son has this acute sensitivity of how does he View Details
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
Employees should think about work on the way to work by mentally mapping out a plan for their day. By using the travel time as an opportunity to get into the work mindset, employees are giving themselves a chance to make an easier mental... View Details
Keywords: by Dina Gerdeman
- 05 May 2011
- What Do You Think?
How Ethical Can We Be?
them, probably through a process, as Mike Flanagan put it, of "more open discussion at home, work and at play." Other suggestions came from C. J. Cullinane when he said "we can make better,... View Details
Keywords: by Jim Heskett
- Web
Faculty - Race, Gender & Equity
Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the... Max H. Bazerman Jesse Isidor Straus Professor of Business... View Details
- Web
Finance - Faculty & Research
Economics in 1997, to John Lintner who co-created the Capital Asset Pricing Model and made significant contributions to dividend policy , and Gordon Donaldson whose work helped shape the field of corporate... View Details
- Web
The Importance of Mentorship: A Conversation With Professor Ting Zhang - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 2016
- Report
How Do People Pay Rent?
By: David Hao Zhang
Households still pay rent primarily with paper methods, even though electronic methods are featured more prominently among high-income, high-education, and high-rent households. These patterns may be explained either by the lack of landlord acceptance of electronic... View Details
Keywords: Consumer Payments; Rent Payments; Money Order; Credit Card; Checks; Credit Cards; Online Technology; Consumer Behavior; Cash; Leasing
Zhang, David Hao. "How Do People Pay Rent?" Federal Reserve Bank of Boston, Research Data Report, No. 16-2, Federal Reserve Bank of Boston, Boston, MA, 2016.