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Show Results For
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All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
the company started in management consulting. After graduating from Harvard College in 2005, Surette joined Parthenon for three years before matriculating at HBS in the fall of 2008. Amid a global recession, his business school experience...
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- 19 Jan 2017
- News
Finding Purpose in Profit
summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting...
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- Career Coach
Doug Lester
Doug’s approach to career and executive coaching is informed by over ten years in marketing, digital, and general management roles at Johnson & Johnson and other Fortune 500 companies. He offers perspective as a former executive recruiter...
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- 20 Nov 2007
- First Look
First Look: November 20, 2007
Research Agenda Author:Roberto Verganti Periodical:Journal of Product Innovation Management (forthcoming) Abstract Recent studies on design management have helped us to better comprehend how companies can...
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Martha Lagace
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
billion in revenue during the 24-hour sale. Another e-tailing competitor, India's Flipkart, hosted its own "Big Billion Day Sale" in October of 2014 and managed to attract 1.5 million shoppers and top $100 million in sales in...
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- 27 Jul 2023
- Blog Post
Buy big, sell small
more brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact...
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- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing View Details
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6 fashion retail e-commerce View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting...
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by James Heskett
- 26 Jun 2014
- News
Digital Innovation at Sephora
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard...
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- 01 Jun 1996
- News
Reinventing Marketing
Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, developed and taught jointly with the Technology and...
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- 26 Feb 2020
- News
Phoenix Rising
of fresh orange juice. For the last 18 years, Arhodidis worked for Eurobank, one of the country’s four systemic banks. When he left last July, he was a member of the executive board and a general manager in charge of global markets,...
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Jen McFarland Flint
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details
- 14 Feb 2018
- Blog Post
Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop
social impact operations. I’m pursuing a career in entertainment, and Sesame Street is one of the most storied entertainment brands in the world. It’s a great opportunity to learn more about content development and monetization. I’ve also...
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Nonprofit / Government
- 05 Jun 2007
- First Look
First Look: June 5, 2007
available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime...
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Martha Lagace
- Profile
Paul Lenehan
But I argued that it didn't own anything that inherently protects them; they have a brand that's excellent, yet requires vigilance if they're going to sustain their dominance." "In the best conversations, sixty hands go in the...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
of Maine by Colgate—to ascertain what is distinctive about the merger process and to analyze the elements critical to success. We develop suggestions about how other companies considering similar arrangements might best manage the process...
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Martha Lagace
- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and...
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- 01 Oct 2002
- News
Ann M. Fudge
accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get...
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