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All HBS Web
(1,914)
- News (331)
- Research (1,259)
- Events (9)
- Multimedia (25)
- Faculty Publications (842)
- 22 Oct 2013
- First Look
First Look: October 22
Act may reduce the burdens associated with going public while at the same time making it easier for EMGs to remain private. In addition to the so-called "IPO On-Ramp" and "crowdfunding," the Note briefly discusses the changes to general solicitation...
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Sean Silverthorne
- 01 Jun 2024
- News
Action Plan: Role-Play
interesting career path, Carson would tell you. Yet when she took time off in 1988 to attend to family issues back in Iowa, the prospect of returning to the corporate world filled her with dread. She needed a change, though she couldn’t have guessed that it would come...
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- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand...
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- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he...
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- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a sea of View Details
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by Andrei Hagiu & Bruno Jullien
- 10 Feb 2022
- Blog Post
African American Student Union Spotlight on HBCUs
about their experiences before and during the MBA program. Jourdan Henry (MBA 2023) Where is your hometown? Spring Valley, New York. Which HBCU did you attend? Howard University. What was your pre-MBA industry and role? Media and View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the...
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- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
Swing by Swing is a disruptive technology platform for golf—we provide tools to engage golfers and a platform for golf courses and advertisers to connect with these golfers. Swing by Swing has registered 1 million users and generated 2011...
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- 01 Sep 2020
- News
Giving Amazon the Boot
Amazon purchases accounted for about half of the company’s revenue. But Ford quickly discovered the platform wasn’t a perfect fit. In addition to the 18 percent commissions, she had to advertise with the company to ensure her products...
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- Profile
Monne Williams
the unknown Even in her Rwanda IXP experience, Monne's journey took a detour into the unexpected. "We worked with a family radio station that wanted to increase advertising revenue," she says. "But as we dug into the...
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- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
magazine has maintained an unwavering commitment to high editorial standards and has retained its cachet. Today, HBR's key business indicators - subscriptions, renewals, and advertising pages - "are higher than ever," says Stone. "It's a...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the...
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Martha Lagace
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
acquisitions and the price paid per employee are once again fueling headlines. (A better yardstick might be price per user, which in the case of WhatsApp was about $40 for a service with no advertising and a revenue stream of $1 per year...
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- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities when one doesn’t already exist. Raquel and HBS sectionmate...
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- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Companies often connect with student clubs to advertise job opportunities or events. I – Industry Education. Industry Education presentations...
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- 06 Apr 2023
- Blog Post
Circularity in Denmark
advertisements include their UN sustainability goals. Lego prominently displays their UN goals on their easily accessible sustainability webpage. Many of the companies we visited and spoke with, including Maersk and Arla Foods, have zero...
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- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Manhattan Project, December 8, 1958. Doriot Course Notes, R and D, 1965. Doriot Course Notes, Advertising - Publicity - Public Relations, December 9, 1958, Revised December 8, 1964. Doriot Course Notes, What is a Company? HBS Course...
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- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Manhattan Project, December 8, 1958. Doriot Course Notes, R and D, 1965. Doriot Course Notes, Advertising - Publicity - Public Relations, December 9, 1958, Revised December 8, 1964. Doriot Course Notes, What is a Company? HBS Course...
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- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer said, mentioning online banking and View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing...
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