Publications

September 1991 (Revised November 1997)
Case

Gillette's Launch of Sensor

By: Pankaj Ghemawat and Benjamin C. Esty

The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details

Keywords: Product Launch; Technological Innovation; Innovation Strategy; Business Strategy; Marketing Strategy; Measurement and Metrics; Consumer Products Industry

September 2020 (Revised January 2021)
Case

Catalys Pacific

By: Joshua Lev Krieger

In 2019, BT Slingsby founds Catalys Pacific, the first biotech “venture creation” fund in Tokyo. After convincing some of the biggest Japanese pharmaceutical firms to invest, BT hopes the fund can make a big splash and transform biotechnology innovation in Japan. After... View Details

Keywords: Pharmaceutical Companies; Biotech; Health Care; Entrepreneur; Innovation; International Business; Entrepreneurial Finance; Entrepreneurship; Finance; Innovation Strategy; Venture Capital; Strategy; Cross-Cultural and Cross-Border Issues; Pharmaceutical Industry; Biotechnology Industry; Tokyo

January 2013 (Revised May 2013)
Case

Kunshan, Incorporated: The Making of China's Richest Town

By: William C. Kirby, Nora Bynum, Tracy Yuen Manty and Erica M. Zendell

In 1980, the city of Kunshan was mere countryside, registering neither on the Chinese government's nor the international business community's radar. By 2010, Kunshan had become the richest city per capita in China and a global technology powerhouse, home to companies... View Details

Keywords: Foreign Investment; Entrepreneurship; Competition; Emerging Markets; FDI; Cross-Cultural and Cross-Border Issues; Innovation Leadership; Technology Industry; China; Taiwan Strait

June 2023
Teaching Note

Agricultural Revolution without a Land Revolution: The Megafarms of CP Group

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 316-150. The case introduces students to an innovative new agricultural venture on the outskirts of Beijing. It can be used as a platform to discuss broader issues of agricultural policy reform and regional disparities in social and... View Details

Keywords: Agribusiness; Policy; Economic Growth; Agriculture and Agribusiness Industry; Thailand

01 Nov 2012
News

The Idea That Led to 10 Years of Double-Digit Growth

April 2008
Article

The Survey of Industrial R&D—Patent Database Link Project

By: William R. Kerr and Shihe Fu

This paper details the construction of a firm-year panel dataset combining the NBER Patent Dataset with the Survey of Industrial R&D conducted by the Census Bureau and National Science Foundation. The dataset constitutes a platform that offers an unprecedented view of... View Details

Keywords: Analytics and Data Science; Patents; Surveys; Research and Development; Innovation and Invention; Performance Productivity; Projects; Management Practices and Processes; Management Analysis, Tools, and Techniques

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2023
Other Unpublished Work

Visions of Vision Pro

By: Randolph B. Cohen

Daily ups and downs of the market are often driven by changes in interest-rate expectations and investor risk aversion. But over the long run, it's often technological change that is the primary driver of value. A decade ago, Tyler Cowen argued in his book The Great... View Details

Keywords: Technological Innovation; Disruptive Innovation; Product Launch

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12 PM – 1 PM EDT, 17 May 2017
Webinars: Trending@HBS

Fintech and Washington: Defining the Future of Small Business Lending

Small businesses have often faced gaps in access to credit. An explosion of new online lenders are providing small dollar loans to businesses within days, with easy online applications and innovative credit algorithms. Is this a good development for Americas small... View Details

Research Summary

The role of the manager in cross-sector interactions

My second stream of research takes the individual manager as the unit of analysis in examining cross-sector interactions. Two papers explore processes and mechanisms that allow managers to cross sectoral boundaries more effectively.

The first paper... View Details

Teaching Interest

Technology and Operations Management

By: Chiara Farronato

This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details

Keywords: Technology; Operations Management; Innovation

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

October 2007 (Revised July 2013)
Case

Vertex Pharmaceuticals and the Cystic Fibrosis Foundation: Venture Philanthropy Funding for Biotech

By: Robert F. Higgins, Sophie LaMontagne and Brent Kazan

In 2001, Vertex Pharmaceuticals Incorporated acquired the San Diego-based biotech company, Aurora Biosciences. The combination of Vertex's and Aurora's technologies would improve the flow of novel drug candidates into development. However, several questions related to... View Details

Keywords: Philanthropy; Philanthropy Funding; Innovation; Funding Model; Venture Capital; Partners and Partnerships; Financing and Loans; Investment Funds; Acquisition; Philanthropy and Charitable Giving; Biotechnology Industry; Pharmaceutical Industry; San Diego

January 2020
Article

Jack of All Trades and Master of Knowledge: The Role of Diversification in New Distant Knowledge Integration

By: Frank Nagle and Florenta Teodoridis

We consider the role of individual-level diversification as a mechanism through which skilled researchers engage in successful exploration—recognizing and integrating new knowledge external to one’s domains of expertise. To approach an ideal experiment, we (1) employ a... View Details

Keywords: Individual-level Knowledge Diversification; Novel Knowledge; Knowledge Acquisition; Diversification; Innovation and Invention; Research