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Show Results For
-
All HBS Web
(2,689)
- People (8)
- News (685)
- Research (1,583)
- Events (2)
- Multimedia (7)
- Faculty Publications (839)
- 16 Jul 2019
- News
The Making of a Movement
repeat riders, we realized Cycle for Survival could have a bigger impact than anyone ever imagined,” says David. Given their marketing and finance experience (Jen was Nickelodeon’s senior vice president of consumer marketing; David was...
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- 01 Jun 2003
- News
HBS Alumni Association Board of Directors: President's Report
careful consideration, we decided to postpone the 2003 Global Leadership Forum originally planned to take place in Shanghai, China, in June and reschedule the conference to June 15–17, 2004, in the same venue. The worrisome reports and...
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- 01 Sep 2008
- News
The Business Environment in the 21st century
The business leaders surveyed for the colloquium suggested several ways in which business schools generally, and HBS in particular, could play a role. They included research and thought leadership on major challenges to capitalism; scenario View Details
- 28 May 2008
- First Look
First Look: May 28, 2008
national office. The national office proposes to play a screening role whereby a national growth committee will "green-light" the plans of local schools to create multi-site regions in selected areas of the United States. The...
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Keywords:
Martha Lagace
- Profile
Jennifer DeWhitt
marketing and finance. While pursuing her degree, Jennifer taught at an alternative school near campus that served at-risk youth. After graduation, she joined Bain & Co., where she “worked on the Dallas expansion View Details
- Profile
Michelle Giguere
have a chance to "experience consumer marketing from a different angle. My post-graduation plans are still a question mark. I just want to see what happens this summer and next fall and take it from...
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- 01 Oct 1997
- News
Meeting the Challenges of Third-World Development
to any business school grad: setting up accounting systems, developing marketing strategies, monitoring performance, analyzing competition, creating business plans and feasibility studies, pricing,...
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- Career Coach
Guy Kamguia
Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio companies, in emerging markets. Guy is...
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- 01 Oct 2014
- Blog Post
A Summer Internship: Sparking Curiosity
and sales operations. I plan to audit Business Marketing & Sales, one of the classes that focus on exactly that. In the Winter term, I will be taking Building and Sustaining a Successful Enterprise...
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- 14 Jul 2020
- Blog Post
Creating Inclusive Recruiting Events in a Time of Innovation
event planning and marketing to achieve their recruiting goals and create more diverse, welcoming, and successful organizations. Attract a Diverse Applicant Pool To create a welcoming environment in the...
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Keywords:
All Industries
- 01 Apr 2020
- Blog Post
How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage
new opportunity, Linzmeyer found himself drawn to the entrepreneurial aspects of the industry where he “reveled” in building business plans, hiring staff, developing marketing strategy, and managing distributors. Making the Hop Into...
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- Web
Bringing a Taste of Japan to the World - Global Activities 2020
from investors in Japan, and in November 2019, with Nakamura and some friends, he presided over a mostly successful “Yasu & Masa’s Ramen” pop-up event in Cambridge. “Everyone ate well, and no one got food poisoning,” he laughs, “but it was definitely a learning...
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- 27 May 2021
- News
History’s Future
archeology and conversation, and marketing and tourism, among other things. He expects the organization to quadruple in size by 2030. Most of the Royal Commission’s focus has been on building a master plan...
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- March 1999 (Revised June 2000)
- Case
Eli Lilly: The Evista Project
By: Steven C. Wheelwright and Matt Verlinden
Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)...
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Keywords:
Projects;
Groups and Teams;
Operations;
Management Teams;
Product Development;
Transition;
Product Design;
Business Startups;
Business Plan;
Product Launch;
Competition;
Service Operations;
Pharmaceutical Industry
Wheelwright, Steven C., and Matt Verlinden. "Eli Lilly: The Evista Project." Harvard Business School Case 699-016, March 1999. (Revised June 2000.)
- 05 Aug 2008
- First Look
First Look: August 5, 2008
may not be a pure-strategy equilibria. In the standard case where marginal costs are weakly positive, there is no pure strategy where the lower quality B firm obtains positive market share. We also consider the case where A has negative...
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Martha Lagace
- 23 Dec 2008
- First Look
First Look: December 23, 2008
Working PapersIf You Are So Smart, Why Aren't You Rich? The Effects of Education, Financial Literacy and Cognitive Ability on Financial Market Participation Authors:Shawn A. Cole and Gauri Kartini Shastry Abstract Household financial...
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Keywords:
Martha Lagace
- 13 May 2013
- Blog Post
3 Projects, 1 Priceless Picture
the company. The 100,000 Foot View: My first project with the Corporate Strategy & Development group was in support of the annual corporate strategic planning meeting for Nike’s CEO and executive team. To help underscore the...
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Keywords:
Consumer Products / Retail
- 25 Jun 2018
- Blog Post
The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”
pursuing any interesting marketing or strategy-related projects, and if they were looking for an MBA intern for the summer. “I wasn’t really expecting anything,” Aaron says, “but I found that they were mulling over the idea of hiring an...
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Keywords:
Consumer Products / Retail
- 26 Apr 2011
- News
BioMine Strikes Gold
Entrepreneurship Fellowship, and Student Business Plan Contest have been announced. Representing the HBS Association of Northern California and the HBS Tech Alumni Club, BioMine, led by co-founder and CEO Privahini Bradoo (MBA '08), took...
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- 01 Mar 2011
- News
Making Their Way
could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven market economics...
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