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- Faculty Publications (278)
Show Results For
-
All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- November 1986 (Revised April 1993)
- Case
Fox Broadcasting Co.
Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry...
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Keywords:
Competition;
Market Entry and Exit;
Business Strategy;
Media and Broadcasting Industry;
United States
Ghemawat, Pankaj. "Fox Broadcasting Co." Harvard Business School Case 387-096, November 1986. (Revised April 1993.)
Prithwiraj Choudhury
Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at the Harvard Business School. He was an Assistant Professor at Wharton prior to joining Harvard. His research is focused on studying the Future of Work, especially the changing Geography of... View Details
- 05 Feb 2013
- News
Pistachios beat Blackberry in Super Bowl's advertising match
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
.ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE p.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE li.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE div.MsoNormal...
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- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another...
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Keywords:
Digital Marketing;
Brands and Branding;
Product Launch;
Market Entry and Exit;
Social and Collaborative Networks;
Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- April 1995 (Revised December 2006)
- Case
Identify the Nonprofit
By: Regina E. Herzlinger and Ramona Hilgenkamp
This case presents financial statements and selected ratios for seven unidentified nonprofit organizations and asks that each set of financial information be matched with one of the following nonprofit entities: a public television station, a suburban hospital, a...
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Identify the Nonprofit." Harvard Business School Case 195-215, April 1995. (Revised December 2006.)
- October 1993 (Revised October 1996)
- Case
Paragould City Cable
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent...
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Keywords:
Business Strategy;
Television Entertainment;
Competitive Strategy;
Distribution Channels;
Media;
Public Sector;
Programs;
Growth and Development Strategy;
Cost;
Performance Improvement;
Entertainment and Recreation Industry;
Arkansas
Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
- April 2009 (Revised May 2009)
- Case
Oprah Winfrey
By: Nancy F. Koehn, Erica Helms, Katherine Miller and Rachel Wilcox
The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how...
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Keywords:
Business Model;
Entrepreneurship;
Leadership;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Personal Development and Career;
Strategy;
Media and Broadcasting Industry;
United States
Koehn, Nancy F., Erica Helms, Katherine Miller, and Rachel Wilcox. "Oprah Winfrey." Harvard Business School Case 809-068, April 2009. (Revised May 2009.)
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product...
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Keywords:
Brands and Branding;
Advertising;
Marketing Communications;
Global Strategy;
Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- July 2020 (Revised November 2020)
- Case
Pricing at Netflix
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...
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Keywords:
Pricing;
Marketing;
Marketing Strategy;
Entertainment;
Film Entertainment;
Television Entertainment;
Finance;
Price;
Strategy;
Competition;
Competitive Strategy;
Business Strategy;
Adaptation;
Information Technology;
Internet and the Web;
Digital Platforms;
Customers;
Customer Satisfaction;
Customer Value and Value Chain;
Entertainment and Recreation Industry;
North and Central America;
United States
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
- August 2000
- Case
Monster.com
Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and...
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Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
- 05 Nov 2015
- News
Why a single win in college football is worth millions of dollars
- 01 Jun 2021
- News
How to Psych Yourself up for a Return to the Office
- Research Summary
Overview
When information is digitized, it can be aggregated and shared nearly instantly. I am interested in how this acceleration in the aggregation and availability of information, via digitization, affects firms and firm strategy.
Platforms have emerged as marketplaces for...
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- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
When TV Nova launched in 1992 as the first new television channel in post-communist Czechoslovakia, few might have imagined the joint-venture drama unfolding behind the scenes. Distinguished for bringing Baywatch, soccer matches, and sexy...
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- June 1999 (Revised August 2004)
- Case
The American Basketball League: The Last Chapter
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Provides information on the demise of the American Basketball League (ABL) in December 1998. Reviews the League's attendance, television activity, and competitive positioning versus the Women's National Basketball Association (WNBA). In conjunction with earlier cases...
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Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The American Basketball League: The Last Chapter." Harvard Business School Case 599-109, June 1999. (Revised August 2004.)
- 03 Apr 2019
- News
Plan a Careful Budget, Then Get Ready to Splurge
- August 2005 (Revised September 2006)
- Case
The NFL
By: John R. Wells and Travis Haglock
From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry. Looks at the birth and growth of the NFL, how the NFL responded to competitive challenges, how the NFL maximized revenues, revenue sharing, the salary...
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Keywords:
Business Growth and Maturation;
Groups and Teams;
Sports;
Corporate Finance;
Sports Industry;
United States
Wells, John R., and Travis Haglock. "The NFL." Harvard Business School Case 706-412, August 2005. (Revised September 2006.)
- 07 Jun 2021
- Blog Post
The Value of the HBS Case Method – Lessons from an SVMP Participant
admission to a school like Harvard was a pursuit far above my head, something I had seen on television but not so much in my neighborhood. I have always envisioned myself as a leader in the business world, with hopes of not just leading...
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