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All HBS Web
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- News (30)
- Research (89)
- Multimedia (3)
- Faculty Publications (63)
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- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Publication:Review of Marketing...
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Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in concentration levels in the U.S....
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Martha Lagace
- 01 Sep 2017
- News
City of Dreams
and Singapore, he notes, makes its deep water ports extremely attractive—and the fact that it maintains good diplomatic relations across the Indian Ocean region doesn’t hurt either. Analysts have noted Sri Lanka’s potential as a highly strategic link for China in what...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the...
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Martha Lagace
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