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  • Web

Employment | Harvard Business School

thanks, we gather as a community to remember what truly matters and what makes Harvard Business School such a unique and remarkable place. Documentary & Movie Nights The School offers special evening activities on campus, including View Details
  • January 2015 (Revised November 2016)
  • Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Fashion Industry; Sports Industry; Buenos Aires
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  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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  • 2007
  • Working Paper

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
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  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for... View Details
Keywords: Dina Gerdeman
  • 01 Jul 2009
  • Working Paper Summaries

File-Sharing and Copyright

Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation
  • Article

Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

By: Hong Luo and Laurina Zhang
Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details
Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change
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  • 2015
  • Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
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  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

The Trap Of Marginal Thinking In the late 1990s, Blockbuster dominated the movie rental industry in the United States. It had stores all over the country, a significant size advantage, and what appeared to be a stranglehold on the market.... View Details
  • October 2006 (Revised March 2007)
  • Case

Production I.G: Challenging the Status Quo

By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details
Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo
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  • 01 Sep 2023
  • News

Bless this Stress

National Geographic for Disney+/Craig Parry In the first episode of the National Geographic docuseries Limitless with Chris Hemsworth, Modupe Akinola (MBA 2001/PhDOB 2009) and the Australian actor gaze across downtown Sydney to a skyscraper in the distance, teetering... View Details
Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services
  • 28 Sep 2012
  • Working Paper Summaries

Self-Serving Altruism? When Unethical Actions That Benefit Others Do Not Trigger Guilt

Keywords: by Francesca Gino, Shahar Ayal & Dan Ariely
  • 08 Mar 2011
  • First Look

First Look: March 8

  PublicationsConcentrating on Governance Authors:Dalida Kadyrzhanova, and Matthew Rhodes-Kropf Publication:Journal of Finance (forthcoming) Abstract This paper develops a novel trade-off view of corporate governance. Using a simple model that integrates agency costs... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

gather with your spouse and kids to enjoy pizza and a movie on Friday nights. These routines are actually rituals—and though we may not think much about them, they can play a meaningful role in our personal and professional lives, says... View Details
Keywords: by Michael Blanding
  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

as well as a hiring decision based on a candidate’s performance during a university job interview. In a final study, the researchers allowed participants to generate their own journey lines by watching a trailer for a movie not yet in... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • Web

Great American Business Leaders of the 20th Century - Leadership

suffrage Harlem Renaissance Rampant bootlegging and organized crime Influence: Medium 30 1930 19 Escapism in radio serials Prohibition repealed Golden age of movies Influence: Medium-Low 40 1940 19 Patriotism soars GI Bill Influence:... View Details
  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
Keywords: Robert Bochnak
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

life that includes rest, relationships, and a rewarding career. Is AI Coming for Your Job?In a post-AI world, where an algorithm can draft marketing copy—or even pop songs and movie scripts—anything seems possible. Harvard Business School... View Details
Keywords: by Danielle Kost
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

learned from her depression after a movie she worked on “bombed;” and how to be not necessarily happy all the time, but happier. Here's a transcript of the full conversation. Jeffrey Goldberg: Please join me in welcoming to the stage... View Details
Keywords: by HBS Staff
  • 16 Apr 2024
  • News

Netflix Enters Its Dan Lin (MBA 1999) Era

Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details