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15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started a cosmetics company. She... View Details

Keywords: Sean Silverthorne

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

In a new book on the origins and impacts of globalization, Harvard Business School's Geoffrey Jones focuses on the role played by a vital but often ignored actor in this conversation: business entrepreneurs and the multinational enterprises they create. "There has... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

April 2021
Supplement

Exercise for Revlon: Surviving Covid-19

By: Kristin Mugford and Sarah Gulick

Exercise for Revlon: Surviving Covid-19 View Details

Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Financial Liquidity; Bonds; Corporate Finance; Borrowing and Debt; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States

September 1990 (Revised January 1992)
Case

Procter & Gamble Japan (A)

By: Michael Y. Yoshino

Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details

Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan

03 Nov 2015
First Look

November 3, 2015

516-013 Vita: Cosmetics in the Nordics Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses... View Details

Keywords: Sean Silverthorne

February 1985 (Revised July 1993)
Case

Puritan Drug Co.

David Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition, his sales division is performing well below the national average. Rewritten version of a case by R.Z. Sorenson. View Details

Keywords: Salesforce Management; Conflict and Resolution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

2023
Working Paper

Deep Responsibility and Irresponsibility in the Beauty Industry

By: Geoffrey Jones

This working paper employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have carried too many health hazards.... View Details

Keywords: Corporate Social Responsibility and Impact; Corporate Accountability; Ethics; Beauty and Cosmetics Industry

January 2012
Supplement

Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)

By: James K. Sebenius

Keywords: Brands and Branding; Beauty and Cosmetics Industry

November 2010 (Revised July 2011)
Supplement

Oriflame S.A. (B)

By: David F. Hawkins and Karol Misztal

Exercise for recording derivative hedging transactions, accompanied by a technical note on IFRS derivative accounting. View Details

Keywords: Financial Reporting; Financial Statements; International Accounting; Currency Exchange Rate; Management Analysis, Tools, and Techniques; Risk Management; Standards; Beauty and Cosmetics Industry

October 2006 (Revised March 2007)
Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher

Describes the challenge of finding the right market for a product. View Details

Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry

March 2006 (Revised October 2006)
Teaching Note

L'Oreal and the Globalization of American Beauty (TN)

By: Geoffrey G. Jones

Teaching Note to 805086. View Details

Keywords: Beauty and Cosmetics Industry

October 2005 (Revised July 2009)
Case

MD Beauty, Inc.

By: William A. Sahlman and Elizabeth Kind

Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural beauty and skin care company. They are considering selling all or some portion of the company's stock. View Details

Keywords: Entrepreneurship; Stocks; Financial Strategy; Management Teams; Beauty and Cosmetics Industry

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August 1996
Case

ThermoLase

By: William A. Sahlman and Andrew S. Janower

John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details

Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry

September 1988
Supplement

Bella Beauty Products, Inc. (E)

By: Benson P. Shapiro

Keywords: Beauty and Cosmetics Industry

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July 1977 (Revised February 1978)
Case

Rose Milk

By: Stephen A. Greyser

Keywords: Advertising; Beauty and Cosmetics Industry

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01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

building a better car. When Amazon.com bested Barnes & Noble on the Internet, among B&N's responses was to sue Amazon, alleging fraudulent advertising. Then the laggard company enters phase three: Cosmetic change. Executives... View Details

Keywords: by Sean Silverthorne

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

means to live in an era of globalization in a way that is far from abstract or academic." Needless to say, there are also many moments of revelation in the classroom. In a case discussion on Mary Kay cosmetics and the company's... View Details

Keywords: by Julia Hanna; Education

August 2020 (Revised January 2021)
Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

Spring 2017
Article

Globalizing Latin American Beauty

By: Geoffrey Jones

This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details

Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America

April–June 2014
Article

Firmes mondialisées et imaginaire de la beauté

This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details

Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America

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