Publications

13 Sep 2011
First Look

First Look: September 13

I. Norton Publication:Management Science (forthcoming) Abstract Building on previous research in economics and psychology, we propose that the costliness of initial prosocial... View Details

Keywords: Sean Silverthorne

17 Sep 2013
First Look

First Look: September 17

Wandering By: Giblin, Colleen, Carey K. Morewedge, and Michael I. Norton Abstract—The mind wanders, even when people are attempting to make... View Details

Keywords: Sean Silverthorne

13 Nov 2012
First Look

First Look: November 13

F. Ward, and Michael I. Norton Publication:Journal of Experimental Psychology: General (forthcoming) Abstract When people are the victims of... View Details

Keywords: Sean Silverthorne

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention

Educators

Purchase

26 Nov 2019
News

The Ritual Effect

Source: Norton Source: Norton Professor Michael Norton studies the ways in which rituals can influence human behavior. In his research, he has... View Details

Keywords: rituals

Web

Faculty & Research - Race, Gender & Equity

Groysberg Janice H. Hammond Nien-he Hsieh Jon M. Jachimowicz Summer R. Jackson Rosabeth M. Kanter Rembrand M. Koning Anthony Mayo Kathleen L. McGinn Kristin W. Mugford Kyle R. Myers Das Narayandas Michael I.... View Details

13 Oct 2015
First Look

October 13, 2015

Amy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong, and Michael I. Norton Abstract—Four studies tested whether cultural values... View Details

July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

Educators

Purchase

January 26, 2016
Article

Hiding Personal Information Reveals the Worst

By: Leslie K. John, Kate Barasz and Michael I. Norton

Seven experiments explore people's decisions to share or withhold personal information and the wisdom of such decisions. When people choose not to reveal information—to be "hiders"—they are judged negatively by others (experiment 1). These negative judgments emerge... View Details

Keywords: Disclosure; Transparency; Policy-making; Privacy; Information; Corporate Disclosure; Decision Choices and Conditions; Trust

June 2017
Article

The Surprising Effectiveness of Hostile Mediators

By: Ting Zhang, Francesca Gino and Michael I. Norton

Contrary to the tendency of mediators to defuse negative emotions between adversaries by treating them kindly, we demonstrate the surprising effectiveness of hostile mediators in resolving conflict. Hostile mediators generate greater willingness to reach agreements... View Details

Keywords: Mediation; Conflict; Negotiation; Hostility; Negotiation Style; Emotions; Conflict and Resolution

Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

Management (IACM) for “Handshaking Promotes Cooperative Dealmaking” with Juliana Schroeder, Jane Risen, and Michael I. Norton (HBS Working Paper... View Details

Web

Human Behavior & Decision-Making - Faculty & Research

promoting dishonesty are discussed. Article The (Perceived) Meaning of Spontaneous Thoughts By: Carey K. Morewedge, Colleen Giblin and Michael I. View Details

23 Nov 2010
First Look

First Look: November 23

Todd Rogers and Michael I. Norton Publication: Harvard Business Review 88, no. 11 (November 2010) Abstract This article presents a dual interview... View Details

Keywords: Sean Silverthorne

10 Feb 2009
First Look

First Look: February 10, 2009

or nationality. Many of our decisions about fellow workers are thus premised on faulty data—harming judged and judgers alike. When Dreaming Is Believing: The (Motivated) Interpretation of Dreams Authors:Carey K. Morewedge View Details

Keywords: Martha Lagace

Article

Memos to the President from a 'Council of Psychological Science Advisers'

By: Bethany A. Teachman, Michael I. Norton and Barbara A. Spellman

On September 15, 2015, President Obama issued an Executive Order recommending that executive departments and agencies use "behavioral science insights to better serve the American people." The articles in this special section were already in press when the order was... View Details

Keywords: Social Psychology; Government Administration; Public Administration Industry; United States

July – August 2008
Article

Help Employees Give Away Some of That Bonus

By: Michael I. Norton and Elizabeth W. Dunn

Employees who spend some or all of their bonuses on others-thereby creating what the authors call a "prosocial" workplace-are happier as a result. Managers can enhance that effect by providing opportunities to share the wealth. View Details

Keywords: Philanthropy and Charitable Giving; Compensation and Benefits; Employees; Behavior; Happiness