Filter Results
:
(163)
Show Results For
- All HBS Web (248)
- Faculty Publications (100)
Show Results For
- All HBS Web (248)
- Faculty Publications (100)
Sort by
- March 2010
- Teaching Note
New York Life and Immediate Annuities (TN)
By: Julio J. Rotemberg and John T. Gourville
Teaching Note for [510040].
View Details
- Article
Valuing the Cause Marketing Relationship
By: John T. Gourville and V. Kasturi Rangan
Gourville, John T., and V. Kasturi Rangan. "Valuing the Cause Marketing Relationship." California Management Review 47, no. 1 (Fall 2004): 38–57.
- 2004
- Working Paper
Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets
By: John T. Gourville and Jonathan J. Koehler
- 2007
- Report
The Branding of Next Generation Products
By: Marco Bertini, John T. Gourville and Elie Ofek
- September 2000 (Revised October 2006)
- Teaching Note
Wildfire Communications, Inc. (A) and (B) (TN)
Teaching Note for (9-396-305) and (9-396-306).
View Details
- September 2005 (Revised February 2007)
- Supplement
Angels and Devils: Best Buy's New Customer Approach (B)
Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (B)." Harvard Business School Supplement 506-008, September 2005. (Revised February 2007.)
- September 2000
- Teaching Note
Boston Beer Company: Light Beer Decision TN
Teaching Note for (9-899-058).
View Details
- July 31, 2017
- Article
A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS
By: Marcella Alsan, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson and Vincent C. Marconi
Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence.
Design: Single-center pilot randomized clinical trial and a...
View Details
Keywords:
Adherence;
Antiretroviral Therapy;
Behavioral Economics;
Commitment Contract;
Financial Incentives;
HIV-1 Virologic Suppression;
Health Disorders;
Motivation and Incentives
Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson, and Vincent C. Marconi. "A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS." AIDS 31, no. 12 (July 31, 2017): 1765–1769.
- September 1999 (Revised August 2000)
- Case
Roadside Attractions LLC
By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest
Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business.
View Details
Keywords:
Disruptive Innovation;
Decision Choices and Conditions;
Distribution;
Technological Innovation;
Change Management;
Entrepreneurship;
Film Entertainment;
Entertainment and Recreation Industry
Lassiter, Joseph B., III, John T. Gourville, and Nicole Tempest. "Roadside Attractions LLC." Harvard Business School Case 800-015, September 1999. (Revised August 2000.)
- September 1999 (Revised February 2004)
- Case
WebSpective Software, Inc. (A)
By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the...
View Details
Keywords:
Entrepreneurship;
Management Practices and Processes;
Customers;
Customer Focus and Relationships;
Communication Intention and Meaning;
Product Development;
Product Marketing;
Management Analysis, Tools, and Techniques;
Customer Satisfaction;
Marketing Strategy;
Information Technology Industry
Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
- 26 Sep 2006
- First Look
First Look: September 26, 2006
AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business Authors:Rohit Deshpandé and Zoe Chance Publication:In Business Solutions for the Global Poor: Creating Social and Economic Value, edited by Kash...
View Details
Keywords:
Sean Silverthorne
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Professor John Quelch provides some answers. Key concepts include: For decades, Ford has created specialized products for different countries while Toyota, Nissan, and Honda sold standard products under a single brand umbrella. Ford's...
View Details
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
for Internet freedom or cover for a failed business strategy, depending on with whom you talk. Professor John A. Quelch looks behind the headlines in a new case. Key concepts include: China has become more emboldened and self-confident as...
View Details
- 24 Nov 2009
- First Look
First Look: Nov. 24
and Frances X. Frei Publication:Chap. 8 in Operational Control in Asset Management: Processes and Costs. 1st ed., edited by Michael Pinedo, 154-168. Denmark: SimCorp StrategyLab, 2010 Abstract This chapter examines patterns in the cost...
View Details
Keywords:
Martha Lagace
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Author: M. H. Bazerman Publication: In Acting in Time on Energy Policy, edited by David T. Ellwood and Kelly Gallagher. Brookings, in press No abstract is available at this time. Interactivity's...
View Details
Keywords:
Martha Lagace
- 09 Feb 2010
- First Look
First Look: Feb. 9
http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=13257 Too Many Cooks Spoil the Broth: How High Status Individuals Decrease Group Effectiveness Authors:Boris Groysberg, Jeffrey T. Polzer, and Hillary Anger Elfenbein...
View Details
Keywords:
Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Moskowitz, and Annette Vissing-Jørgensen Abstract We provide new evidence on the success of long-run risks in asset pricing by focusing on the risks borne by stockholders. Exploiting micro-level household...
View Details
Keywords:
Martha Lagace
- 08 Feb 2011
- First Look
First Look: Feb. 8
Direct Investment in Times of Crisis Authors:Louis T. Wells Publication:Chap. 12 in The Yearbook on International Investment Law and Policy 2009-2010, edited by Karl P. Sauvant, 477-504. New York: Oxford...
View Details
Keywords:
Sean Silverthorne
- 19 Oct 2010
- First Look
First Look: October 19, 2010
charitable giving, crowding out intrinsic motivations to give by corrupting a purely social act with economic considerations. Purchase the Book: http://www.psypress.com/the-science-of-giving-9781848728851 Americans Do I.T. Better: U.S....
View Details
Keywords:
Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Abstract This paper...
View Details
Keywords:
Martha Lagace