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- All HBS Web (246)
- Faculty Publications (100)
- May 2003 (Revised October 2005)
- Teaching Note
GolfLogix: Measuring the Game of Golf (TN)
Teaching Note for (9-503-004).
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- January 2000
- Case
Steinway & Sons: Buying a Legend (D)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (D)." Harvard Business School Case 500-047, January 2000.
- January 2000
- Case
Steinway & Sons: Buying a Legend (C)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (C)." Harvard Business School Case 500-046, January 2000.
- June 2006
- Article
Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption." Harvard Business Review 84, no. 6 (June 2006).
- August 2021
- Supplement
The London 2012 Olympic Games Video Supplement
Gourville, John T. "The London 2012 Olympic Games Video Supplement." Harvard Business School Multimedia/Video Supplement 521-718, August 2021.
- November 2019
- Case
Pricing in a Digital World (2019)
- April 2010
- Teaching Note
Four Products (2008): Predicting Diffusion (TN)
Teaching Note for 508103.
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- January 2006 (Revised August 2006)
- Case
Four Products: Predicting Diffusion (2006)
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Product Launch;
Demand and Consumers;
Technology Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2006)." Harvard Business School Case 506-050, January 2006. (Revised August 2006.)
- December 2005
- Teaching Note
Cape Wind (TN)
- September 2005 (Revised October 2005)
- Module Note
The Marketing of Innovations Module I: The Risk of Innovation
Aids classroom instructors in teaching the first module of the Marketing of Innovations course.
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Keywords:
Innovation and Management
Gourville, John T. "The Marketing of Innovations Module I: The Risk of Innovation." Harvard Business School Module Note 506-015, September 2005. (Revised October 2005.)
- September 2005 (Revised October 2005)
- Module Note
The Marketing of Innovations: Module II: The Psychology of Innovations
Gourville, John T. "The Marketing of Innovations: Module II: The Psychology of Innovations." Harvard Business School Module Note 506-016, September 2005. (Revised October 2005.)
- April 2004 (Revised October 2005)
- Teaching Note
Marketing of Innovations, The: Course Overview Note for Instructors
- July 2003 (Revised August 2005)
- Teaching Note
Future of Hybrid Electric Vehicles, The (TN)
Teaching Note for (9-502-025).
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- June 2005
- Article
Holding Fast
Gourville, John T. "Holding Fast." Harvard Business Review 83, no. 6 (June 2005).
- 14 Jul 2009
- First Look
First Look: July 14
difference between both kinds of firms is that OS share their technological advances on the primary good, while P keep their innovations private. The main contribution of the paper is to determine conditions under which OS and P coexist in equilibrium. Interestingly,...
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Keywords:
Martha Lagace
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
July 31, 2017 AIDS A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS By: Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly View Details
Keywords:
Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
the quality of their own work and to deliver it effectively to clients. Groups as Agents of Change Authors:J. Richard Hackman and A. C. Edmondson Periodical:In Handbook of Organizational Development, edited by View Details
Keywords:
Martha Lagace
- 23 Jan 2008
- First Look
First Look: January 23, 2008
economists, to kidney exchange, and school choice in New York City and Boston. Third-World Multinationals: A Look Back Author:Louis T. Wells Periodical:In Emerging MNEs from Emerging Markets, edited by Ravi...
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Keywords:
Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through...
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Keywords:
Sean Silverthorne