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All HBS Web
(2,843)
- People (2)
- News (970)
- Research (1,481)
- Events (4)
- Multimedia (21)
- Faculty Publications (725)
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator View Details
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by John Quelch
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change...
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- 20 Sep 2007
- Research & Ideas
How to be a Customer
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to...
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by John Quelch
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct...
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by John Quelch
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share...
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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been...
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- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the...
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by John A. Deighton
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Recession-challenged consumers are buying...
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by John Quelch
- 09 Mar 2021
- News
Addressing education inequities exacerbated by the pandemic
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on...
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- 01 Oct 2002
- News
John Batcha: Sowing the Seeds to Fight Hunger
Smiles all around: Guatemalan schoolchildren enjoy the fruits of their labor. photo courtesy John Batcha Batcha in his Charlotte, North Carolina, garden with his grandchildren, Nicole and David Spencer. photo View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business (B2B) CEOs view marketing as the...
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- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in...
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- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
in a recession; they adapt them. Join the discussion on Harvard Business Online. This post is based on an article by John Quelch that appeared in The Financial Times of London on February 19, 2008....
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by John Quelch
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential...
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by John A. Quelch
- June 1988 (Revised July 1989)
- Case
John Hancock Mutual Life Insurance Co.: The Inflation Strategy Task Force (A)
1980 was a critical time for John Hancock with high inflation, high interest rates, increased competition, and the desertion of policy holders seeking new investment opportunities. A new lower level (of vice presidents) task force was set up by the executive committee...
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Barnes, Louis B. "John Hancock Mutual Life Insurance Co.: The Inflation Strategy Task Force (A)." Harvard Business School Case 488-049, June 1988. (Revised July 1989.)
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School...
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by Dina Gerdeman
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
the importance of risk management and oversight. Robert C. Merton, the John and Natty McArthur University Professor, similarly expressed concern about the unintended consequences of change on Wall Street, closing with the assertion that...
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- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let us celebrate the end of an...
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