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All HBS Web
(264)
- News (40)
- Research (163)
- Events (1)
- Multimedia (1)
- Faculty Publications (126)
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- November 7, 2016
- Article
How Wikipedia Keeps Political Discourse from Turning Ugly
By: Shane Greenstein and Feng Zhu
Greenstein, Shane, and Feng Zhu. "How Wikipedia Keeps Political Discourse from Turning Ugly." Harvard Business Review (website) (November 7, 2016).
- July 2015 (Revised July 2016)
- Case
SF Express: From Delivery to E-Commerce
By: Feng Zhu and David Lane
Shunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's...
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Keywords:
Shunfeng Express;
Heike;
Express Delivery;
Alibaba;
Tencent;
JD.com;
China;
O2O;
Logistics;
Strategy;
Service Delivery;
China
Zhu, Feng, and David Lane. "SF Express: From Delivery to E-Commerce." Harvard Business School Case 616-003, July 2015. (Revised July 2016.)
- September 2010
- Article
Strategies to Fight Ad-sponsored Rivals
By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider...
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Keywords:
Strategy;
Business Models;
Tactics;
Pricing;
Business Model;
Advertising;
Competition;
Quality;
Price;
Product Marketing
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
to firms that are finding themselves outside the action as the clout of a handful of cities grows. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54944 forthcoming Marketing Science U-Shaped Conformity in Online Social Networks By: Sun, Monic,...
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Keywords:
Dina Gerdeman
- 15 Nov 2011
- First Look
First Look: November 15
Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Publication:Strategic Management Journal (forthcoming) Abstract This paper provides the first formal model...
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Keywords:
Sean Silverthorne
- November 2021
- Supplement
Ant Group (B)
By: Krishna G. Palepu, Feng Zhu and Susie L. Ma
Keywords:
Information Technology;
Value Creation;
Network Effects;
Strategy;
Disruptive Innovation;
Technology Industry;
Financial Services Industry;
China
Palepu, Krishna G., Feng Zhu, and Susie L. Ma. "Ant Group (B)." Harvard Business School Supplement 122-040, November 2021.
- June 2023
- Exercise
Clash of Two Giants Simulation Exercise Instructions
By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A...
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Keywords:
Platform Strategies;
Technology Platform;
Customer Acquisition;
Network Effects;
Digital Platforms;
Marketplace Matching;
Strategy
Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
- November 2019
- Teaching Note
JD: Envisioning the Future of Retail (A) and (B)
By: Feng Zhu and Shirley Sun
Teaching Note for HBS Nos. 618-051 and 619-079.
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Keywords:
E-commerce
- Article
Products to Platforms: Making the Leap
By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new...
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Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
- 2010
- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games...
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Keywords:
Internet Marketing;
Online Consumer Reviews;
Word Of Mouth;
Long Tail;
Internet and the Web;
Marketing Reference Programs;
Digital Marketing;
Video Game Industry
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
- 13 Jan 2009
- First Look
First Look: January 13, 2009
purchase that follows an ad-click (CPA). Our analysis extends classic auction results by allowing players to make bids using two different pricing schemes, while the driving information for bidders' endogenous selection—the conversion...
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Keywords:
Martha Lagace
- July 2020
- Technical Note
Digital Platforms: An Introduction
Keywords:
Technology Industry
Farronato, Chiara, Michael W. Toffel, and Feng Zhu. "Digital Platforms: An Introduction." Harvard Business School Technical Note 621-016, July 2020.
- 2024
- Book
Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
By: Feng Zhu and Bonnie Yining Cao
A fresh, research-based look at how companies can better compete, on their own terms, with tech giants.
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Keywords:
Growth and Development Strategy;
Product Design;
Disruptive Innovation;
Competitive Advantage
Zhu, Feng, and Bonnie Yining Cao. Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win. Harvard Business Review Press, 2024.
- December 2019
- Supplement
Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft
By: Willy C. Shih and Feng Zhu
This is an interview with Stephen L. Herbert, founder of X Fire Paintball & Airsoft, in which he discusses competing with his online channel, Amazon. It is for use with HBS Case No. 617-046 X Fire Paintball & Airsoft.
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Shih, Willy C., and Feng Zhu. "Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft." Harvard Business School Multimedia/Video Supplement 620-706, December 2019.
- December 2019
- Article
What Is Different About Digital Strategy?: From Quantitative to Qualitative Change
By: Ron Adner, Phanish Puranam and Feng Zhu
The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have...
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Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.
- June 2020
- Article
Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions
By: Ron Adner, Jianqing Chen and Feng Zhu
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that...
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Keywords:
Compatibility;
Platform Competition;
Profit Foci;
Digital Platforms;
Competition;
Profit;
Decision Making
Adner, Ron, Jianqing Chen, and Feng Zhu. "Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions." Management Science 66, no. 6 (June 2020): 2432–2451.
- 08 Jun 2010
- First Look
First Look: June 8
Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book:...
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Keywords:
Martha Lagace
- 05 Sep 2006
- First Look
First Look: September 5, 2006
believing concentration is increasing even when it isn't, and to discuss possible reasons. What Is the Impact of Software Patent Shifts? Evidence from Lotus v. Borland Authors:Josh Lerner and Feng Zhu...
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Keywords:
Sean Silverthorne
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...
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Keywords:
Single-homing;
Multi-homing;
Platform Responses;
Newpaper;
Television;
Digital Platforms;
Market Entry and Exit;
Newspapers;
Television Entertainment;
History;
Journalism and News Industry;
Media and Broadcasting Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- December 2019
- Supplement
Korea Telecom: Building a GiGAtopia (B)
By: Shane Greenstein, Feng Zhu and Susie L. Ma
Keywords:
Mobile and Wireless Technology;
Infrastructure;
Growth and Development Strategy;
Competitive Strategy;
Decision Choices and Conditions;
Technology Industry;
Telecommunications Industry;
Korean Peninsula
Greenstein, Shane, Feng Zhu, and Susie L. Ma. "Korea Telecom: Building a GiGAtopia (B)." Harvard Business School Supplement 620-060, December 2019.