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- Faculty Publications (20)
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- All HBS Web (427)
- Faculty Publications (20)
- Article
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
Schlesinger I have just begun Deaths of Despair and the Future of Capitalism by Anne Case and Nobel Prize-winner Angus Deaton. This book represents a well- crafted effort of social science research applied... View Details
- 31 Jul 2012
- First Look
First Look: July 31
perfect substitutes for equity finance, payout taxes may therefore have an effect on the investment of firms. High taxes will favor investment by firms that can finance internally. Using an international panel with many changes in payout... View Details
Keywords: Carmen Nobel
- 08 May 2012
- First Look
First Look: May 8
abstract is unavailable at this time. Book: http://hbr.org/2012/05/six-myths-of-product-development/ar/1 Working PapersLearning by Supplying Authors:Juan Alcácer and Joanne Oxley Abstract Learning processes lie at the heart of our... View Details
Keywords: Carmen Nobel
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details
- 01 Aug 2011
- Research & Ideas
Immigrant Innovators: Job Stealers or Job Creators?
information about inventors' immigration status or ethnicities, they do contain the inventors' names. By utilizing name-matching software, the researchers could infer the ethnicity of inventors at any given firm. An inventor named Chang... View Details
- 04 Apr 2011
- Research & Ideas
Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon
hospital bed for immobile patients and a rubber heel for walking casts.) But retail billionaires such as Walmart's Walton family generally make their money by figuring out the most effective ways to manage goods and services, even if the... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
are often shaped more by the political climate than by the actual climate. "The issue has become totally intertwined with political ideology," says Richard H.K. Vietor, the Paul Whiton Chertington Professor... View Details
Keywords: by Carmen Nobel
- 03 Jan 2017
- Research & Ideas
5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)
I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders by Todd Rogers, Katherine L. Milkman, and Max H. Bazerman. If you have resolved to exercise more, try ignoring what your peers... View Details
Keywords: by Carmen Nobel
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
Later: Decreasing Impatience over Time in Online Grocery Orders" by Todd Rogers, Katherine L. Milkman, and Max H. Bazerman. TIP #2 - Put your money where your mouth is. Leslie John, now an assistant professor at HBS, led an experiment at... View Details
Keywords: by Carmen Nobel
- 23 Mar 2016
- Research & Ideas
Researchers Prove C-Suite Gender Gap—but Can’t Explain It
they are—unless they can figure out a way to thwart discrimination. That’s the frustrating takeaway of the new research paper “Equal Opportunity? Gender Gaps in CEO Appointments and Executive Pay,” written by Matti Keloharju, a visiting... View Details
Keywords: by Carmen Nobel
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana Silver) and David Rosales (both HBS MBA 2010) had been troubled... View Details
- 07 Aug 2015
- Research & Ideas
Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?
This week, President Obama and the Environmental Protection Agency released the final version of the Clean Power Plan, a major set of rules and incentives aimed at reducing greenhouse gas emissions from America's power plants. The plan requires each state to meet a... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
according to Alexa Internet. The business-oriented social network has more than 300 million members, all of whom list their educational and professional achievements on the site in the name of professional networking. Of course, these virtual CVs are also mined View Details
Keywords: by Carmen Nobel
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
behavior whose work includes corporate consulting. "And I thought, did I ask an awkward question? So I asked again, 'How do you add value to your organization?' I got more nervous laughter." “If you're tied down by your job... View Details
Keywords: by Carmen Nobel
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
the music that originally accompanied the shark footage in the documentary, a track called “Sharks,” which was deemed ominous by an independent music expert, who described it as “modal with only fragments of melody,” and who noted “a... View Details
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
of creative productivity. "We found that of all the events that characterized the best inner work life days, by far the most prominent was making progress," Amabile says. "And of all the events that characterized the worst... View Details
Keywords: by Carmen Nobel
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
less and less innovative." “Success is a powerful thing It tends to make companies stupid" Scott Cook, Intuit Avoiding innovation stagnation is the reason that Cook believes established companies need a lean start-up model—maybe even more than start-ups do.... View Details
- 18 Aug 2014
- Research & Ideas
Have a Better Idea To Improve Health Care?
all aspects of health care delivery, there are places that are doing it very well. If we were all doing all these things, we could reduce the cost of health care by 30 percent." “Health care does not lack for new ideas, it lacks for... View Details