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Show Results For
- All HBS Web
(1,004)
- People (2)
- News (359)
- Research (383)
- Events (1)
- Multimedia (12)
- Faculty Publications (222)
- October 2004 (Revised July 2013)
- Case
Making China Beautiful: Shiseido and the China Market
By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
discover your skincare personality and what treatment will work for you; indulge in this scientifically proven beauty trend once a week; use the six traditional ingredients found in Japanese skincare; View Details
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- April 2021
- Case
Glass-Shattering Leaders: Barbara Hackman Franklin
By: Boris Groysberg and Colleen Ammerman
Barbara Hackman Franklin was one of the first women to earn an MBA from Harvard Business School. She went on to break barriers in the private and public sectors, rising to leadership positions in business and government. In the 1970s, she led a successful White House... View Details
Groysberg, Boris, and Colleen Ammerman. "Glass-Shattering Leaders: Barbara Hackman Franklin." Harvard Business School Case 421-073, April 2021.
- 01 Apr 2000
- News
A Place in the Sun
a variety of environmental initiatives that he has undertaken over the years. His devotion to preserving the island's natural beauty as well as the Fijian culture has earned Turtle Island accolades that include the 1999 Green Hotelier... View Details
Keywords: Julia Hanna and Garry Emmons
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
above and beyond than what Mama asked. Fu’s playful humor and bouncy rhythms, set against Julie Kwon’s expressive illustrations, perfectly captures how a plucky daughter’s exuberance View Details
- April–June 2014
- Article
Firmes mondialisées et imaginaire de la beauté
By: G. Jones
This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details
Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America
Jones, G. "Firmes mondialisées et imaginaire de la beauté." Relations internationales 157 (April–June 2014): 131–146.
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
You'll discover the simple joy of early chai and omelette at Kyani and Co., of dawdling in Horniman Circle on a lazy morning, of eating your fill on Mohammed Ali Road, of strolling on the sands at Chowpatty... View Details
- Web
Valuing an MBA: Beyond Dollars and “Sense" - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- July 2021 (Revised February 2022)
- Case
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
- 10 Aug 2017
- News
Ideal Beauty: An Imagined State of Mind
- 21 Jul 2016
- Blog Post
Coming Out and Finding Acceptance at HBS
disapproval. When I finished, everyone stood up and clapped, including many additional members of the LGBTSA, who had learned about my talk and had come to support me. I felt utterly surrounded by... View Details
- 11 Oct 2023
- Blog Post
A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion
interviews, delicious food tours around the city, walks through Seoul’s many historical sites, to embracing the beauty scene through facials, spa days, and trips to Olive Young, I intentionally immersed... View Details
- July–August 2012
- Article
The Growth Opportunity That Lies Next Door
By: G. Jones
This article uses the case of Natura, the largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in those countries... View Details
Keywords: Brazil; Marketing; Green Marketing; Environment; Globalization; Developing Countries and Economies; Geographic Location; Growth and Development Strategy; Beauty and Cosmetics Industry; Latin America; Europe
Jones, G. "The Growth Opportunity That Lies Next Door." Harvard Business Review 90, nos. 7-8 (July–August 2012): 141–145.
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without... View Details
- 24 Jun 2010
- News
Interview with Professor Geoffrey Jones, author of Beauty Imagined
- May 2019 (Revised July 2019)
- Case
Walmart's Workforce of the Future
By: William R. Kerr and Jordan Bach-Lombardo
Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details
Keywords: Walmart; Managing The Future Of Work; Workforce; Automation; Ecommerce; Omnichannel Retail; Operations; Transformation; Employees; Training; Information Technology; Infrastructure; Disruption; Competitive Strategy; E-commerce; Information Infrastructure; Retail Industry
Kerr, William R., and Jordan Bach-Lombardo. "Walmart's Workforce of the Future." Harvard Business School Case 819-042, May 2019. (Revised July 2019.)
- Article
The Re-Industrialization of the United States?
By: Willy C. Shih
Talk of "re-industrialization" in the United States has been supported by a seeming resurgence in manufacturing, but this is driven more by the end of labor arbitrage and increasing coordination costs of offshore manufacturing. Aggressive restructurings and significant... View Details
Keywords: U.S. Competitiveness; Re-industrialization; Re-shoring; Operations; Production; Supply and Industry; Supply Chain; Supply Chain Management; Geographic Location; Geography; Globalization; Globalized Economies and Regions; Globalized Firms and Management; Globalized Markets and Industries; Labor; Manufacturing Industry; Auto Industry; Electronics Industry; Industrial Products Industry; Consumer Products Industry; United States; China; European Union
Shih, Willy C. "The Re-Industrialization of the United States?" Wirtschaftspolitische Blätter 60, no. 2 (Second Quarter 2013): 297–312.
- 22 May 2020
- Blog Post
Remembering Well and Making Meaning of Memorial Day
nods behind masks as we pass one another en route to remotely administered final exams. To call it strange is an understatement. I’ve found this new normal, however – beauty and potential tinged by loss –... View Details
- Web
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting
brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was looking to build the business that would unlock its growth... View Details