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Show Results For
-
All HBS Web
(176)
- People (1)
- News (61)
- Research (97)
- Multimedia (17)
- Faculty Publications (91)
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
The center approached Alessi, a medium-sized tableware company in Italy, at the request of professors Youngme Moon and Gail McGovern for a case in the Consumer Marketing MBA elective. Working through...
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Keywords:
by Cynthia Churchwell
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate...
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Keywords:
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Leadership;
Corporate Accountability;
Personal Development and Career;
Corporate Social Responsibility and Impact;
Ethics;
Values and Beliefs;
Social Issues;
Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- April 2009 (Revised April 2009)
- Teaching Note
(PRODUCT) RED (TN) (A) and (B)
By: Michael I. Norton and Youngme E. Moon
Teaching Note for [509013 and 509014].
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- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment...
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Keywords:
Technological Innovation;
Product Positioning;
Market Entry and Exit;
Information Infrastructure;
Applications and Software;
Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
- December 1999 (Revised November 2000)
- Background Note
Pricing and Market Making on the Internet
By: Robert J. Dolan and Youngme E. Moon
Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges.
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Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
- January 2005
- Supplement
Intel Commercials
By: Youngme E. Moon and Christina L. Darwall
Presents 14 Intel television commercials.
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Moon, Youngme E., and Christina L. Darwall. "Intel Commercials." Harvard Business School Video Supplement 505-708, January 2005.
- July 2000 (Revised May 2002)
- Case
Gateway: Moving Beyond the Box
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result.
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Keywords:
Transition;
Change Management;
Valuation;
Service Operations;
Service Delivery;
Distribution Channels;
Computer Industry;
Electronics Industry;
United States
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
- March 2009
- Supplement
(PRODUCT) RED Video (A) & (B)
By: Youngme E. Moon and Michael I. Norton
Keywords:
Media
Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
- May 2021
- Teaching Note
Zeynep Ton: The Good Jobs Strategy
Teaching Note for HBS Case No. 921-703.
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- 25 May 2023
- Blog Post
6 Best Practices for Creating an Inclusive and Equitable Interview Process
HBS Professor Youngme Moon noted in an HBS After Hours Podcast, “There are so many industries that have a history of relying on the soft stuff, and the soft stuff has worked in the favor of a particular kind...
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Keywords:
All Industries
- 16 Jun 2023
- Blog Post
Actively Addressing Unconscious Bias in Recruiting
“culture fit.” Resumes may be selected because of a shared alma mater, or because of an unconscious bias to one name over another. Or, a candidate may be selected over others because “I could see myself hanging out with them after work.” As HBS Professor View Details
Keywords:
All Industries
- May 2021
- Teaching Note
Megan Ming Francis: Leadership and Racial Injustice
Teaching Note for Multimedia Case No. 921-701.
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- June 2021
- Teaching Note
Bozoma Saint John: Leading with Authenticity and Urgency
Teaching Note for HBS Case No. 921-708.
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- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
and exposed me to more people who were wildly passionate about their careers. Like HBS Professor Youngme Moon who shared with us that she became an Uber driver to better understand the Uber driver experience...
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- 21 Mar 2014
- News
Harvard Business School Launches First Online Offering
- 01 Dec 2019
- News
From Das’s Desk
the following suite of podcasts—with no end of new ideas in sight. After Hours – Professors Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee enjoy a free-form exchange of ideas around the intersection of business and culture. Cold Call...
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- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- February 2000 (Revised April 2000)
- Case
RadioShack
By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell
Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access.
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Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081, February 2000. (Revised April 2000.)
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon...
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