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(1,963)
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Show Results For
- All HBS Web
(1,963)
- People (5)
- News (575)
- Research (954)
- Events (7)
- Multimedia (119)
- Faculty Publications (424)
- 15 Apr 2020
- Video
Vena Vitals: Runner-up in the 2020 New Venture Competition Alumni Track
- April 2004
- Article
Diversification Discount or Premium? New Evidence from the Business Information Tracking Series
Keywords: Diversification
Villalonga, Belen. "Diversification Discount or Premium? New Evidence from the Business Information Tracking Series." Art. 1. Journal of Finance 59, no. 2 (April 2004): 475–502. (Winner of Brattle Prize. First Prize Paper For outstanding papers on corporate finance published in the Journal of Finance presented by Brattle Group, Inc. Winner of European Finance Association. Barclays Global Investors Prize. Best Paper by a PhD Student presented by European Finance Association. Lead article.)
- March–April 2013
- Article
Why Our Decisions Get Derailed and How To Get Back on Track
By: F. Gino
Gino, F. "Why Our Decisions Get Derailed and How To Get Back on Track." European Business Review (March–April 2013): 60–62.
- 31 Jul 2024
- Podcast
MethaneSAT: The EDF Satellite Tracking Methane Emissions from Oil & Gas Operations
Fred Krupp, president of the non-profit Environmental Defense Fund (EDF), describes EDF’s work to address climate change through scientific, economic, and legal analyses, working with governments and companies, and public and legal advocacy for stronger climate and... View Details
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.