Publications

06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

the company were liquidated. Market value reflects the total value of a public company’s outstanding shares based on the market price for a... View Details

Keywords: by Rachel Layne

Research Summary

Efficient Consumer Response (ECR)

Seifert is conducting ongoing research on ECR success factor study. Identifying the relevant success factors for ECR-Implementation. Research includes analysis of supply chain mangement and category management implementiation. Statistical data is based on extensive... View Details

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in View Details

Keywords: by Martha Lagace; Consumer Products; Retail

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

The financial field may be permanently changed by the explosive ups and downs of the tech sector, but old standards of quality and planning will still make or break new... View Details

Keywords: by Carrie Levine

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives... View Details

Keywords: by Danielle Kost; Travel; Tourism

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

payment model undoubtedly simplifies billing matters for the patients, the main impetus is to lower health care costs while simultaneously improving quality of care. In the... View Details

Keywords: by Carmen Nobel; Health

February 1999 (Revised June 2000)
Case

Cimetrics Technology (A-1)

By: Lynn S. Paine and Jose Royo

Jim Lee, president of Cimetrics (a young, fast growing, software start-up) is reevaluating his small company's geographically dispersed product development model. To take advantage of talented low-cost labor in Russia, the company has relied on two software engineering... View Details

Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States

25 Oct 2011
Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

In the fall of 2009, baseball's Anaheim Angels knocked the Boston Red Sox out of the American League Division Series in a humiliating three... View Details

Keywords: by Carmen Nobel; Sports; Banking

06 Apr 2020
Research & Ideas

Where Do Workers Go When the Robots Arrive?

according to the research. One reason might be that costs are lower for companies that moved production offshore, and the resulting, more efficient firms developed... View Details

Keywords: by Rachel Layne; Manufacturing

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

percent to Y Combinator’s Hacker News. And of course, they dominate the conference rooms of venture capitalists and tech companies that are making decisions on investing in new products. “When you are trying... View Details

Keywords: by Michael Blanding

March 2004 (Revised April 2004)
Background Note

Seeing What's on Red Auerbach's Mind

By: Joseph B. Lassiter III and John T. Gourville

Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details

Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry

13 Jul 2022
Book

Reimagining the Economy: What Would It Take to Put People First?

Dauphine, the essays offer a new architecture for the future of work. Book Excerpt Democratize Work: The Case for Reorganizing the Economy Essay... View Details

Keywords: by Avery Forman

Research Summary

Overview

Start Up Strategy and Management

Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective course... View Details

29 Nov 2004
Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

in the 1960s, with research done here in Boston. Stanley Milgram, the renowned social psychologist, randomly chose people from phone books out of Kansas and Nebraska and asked them to forward a letter to a... View Details

Keywords: by Sara Grant; Publishing

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

like Boston Properties and Vornado. Trump is primarily a branding operation. There are many sectors in real estate. Hospitality is one of them. In hotels, there are usually three parts to every deal. Usually, there’s one entity that owns... View Details

Keywords: by Christina Pazzanese

February 1999
Case

Lifeline Systems, Inc. (B)

By: H. Kent Bowen and Marilyn Matis

In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details

Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Health Industry; Technology Industry; Cambridge; Boston

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan