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Show Results For
- All HBS Web
(368)
- People (1)
- News (134)
- Research (151)
- Events (1)
- Multimedia (5)
- Faculty Publications (70)
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
when the soap wasn’t foamy,” Hussam says. And because all people in the experiment ate meals with their hands, they were turned off by heavily perfumed soap, which interfered with the taste of their food. So the experiment avoided... View Details
Keywords: by Carmen Nobel
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details
Keywords: by Cynthia Churchwell
- Web
2022 Reunion Presentations - Alumni
interviews with Marsalis, executives at Jazz at Lincoln Center (JALC), and audience members. The case covers the history of jazz music, the evolution of the music industry, and changing tastes of consumers. Participants will explore how... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
decided to promote the idea of wine tastings from home. Customers can order a tasting package from the company website, including the wine, tasting notes and a link to a video... View Details
- 01 Jun 2023
- News
In My Humble Opinion: Very Continental
Ngoyi at the Fund for Export Development in Africa: creating sustainable development at scale. (Courtesy of Marlene Ngoyi) Born in Brussels to Congolese parents and raised in Gabon, Marlene Ngoyi (MBA 2009) has lived and worked in countries including Guatemala, the... View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details
- 01 Dec 2022
- News
Singing to the Corn
layoffs. Even so, I remember someone pointing at me in a bar, and we hustled out of there. It certainly left a taste in my mouth of the power of strategy and thought, but I felt really bad about it.” The tension between straight-ahead... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
tasting and flavor pairings, and chocolate decoration techniques. "It involves being a leader in connoisseurship and giving our customers a real, value-added experience by learning and connecting with the category," Koen... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
Wasserman Taking the Game to a New Level: Zeynep Ton Finding Reason in the Irrational: Ulrike Malmendier Star Search: Boris Groysberg On the Case: First-Year Professors Develop a Taste for Teaching The Big Aha When Noam Wasserman enrolled... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
transaction. "It functions that way for the same reason that eBay doesn't buy all of the products offered on its website," says Hagiu. "There's just too much stuff and too much risk. It can grow much faster and serve a wider range of View Details
Keywords: by Julia Hanna
- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors of the drink... View Details
R. David Thomas
A high school dropout, Thomas began his career running four Kentucky Fried Chicken restaurants. In 1969, he opened his first Wendy's Restaurant in Columbus, Ohio. Thomas focused Wendy's successful marketing and advertising on simple, good View Details
Keywords: Restaurants & Lodging
- 01 Mar 2014
- News
In My Humble Opinion: Ian Calhoun (MBA 2010)
seating. "We're a second-story restaurant located in a train depot." Beets? Basta! "I think people describe them as tasting earthy. To me, they taste like dirt. We did have a really awesome vegetarian tart... View Details
- 01 Mar 2014
- News
No Small Beer
cheese pairing of their wares. —Dan Morrell Taste Tester In his program, Daniels teaches everything from beer economics to taste and flavor. Ray Daniels's Cicerone Certification Program is aiming to build a... View Details
- Portrait Project
PJ Kim
I am the 2005 Pad Thai Eating Champion of Boston. I ate 4 large platters in 30 minutes. My picture hung outside of 9 Tastes Thai Restaurant in Harvard Square for an entire year. I put it on my resume. It got me to the final rounds in all... View Details
- Profile
Rachel Honeth
had been eager to participate in the China IXP. "I learned that Chinese consumer tastes are so different from those in the U.S. For example, China's 'one child' policy has made safety a huge selling point. Buick sells more cars in... View Details
- 19 Sep 2016
- News
Crafting Success
distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into “yesses.” The first five years were the hardest: “...[T]here... View Details
- 12 Oct 2022
Esperanza Mock Case Session
Get a taste of the HBS classroom experience! Join us for a mock case session featuring the case authors, weighing the pros and cons of pursuing an MBA. Registrants will receive the Esperanza case, Latinos & the MBA Option, in advance and... View Details
- 01 Oct 2002
- News
The World According to MTV
York Times (May 20, 2002) as “a cable wunderkind known to have an uncanny eye for hit programs,” Graden is credited with bringing fare such as South Park and The Osbournes into America's living rooms. With their “raw, anything-goes humor,” these shows “ultimately... View Details