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All HBS Web
(3,080)
- People (5)
- News (812)
- Research (1,861)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,064)
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- January 2023 (Revised January 2023)
- Case
Belden and Digital Transformation: From Product Sales to Solutions Sales
By: Frank V. Cespedes and Amy Klopfenstein
This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the...
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Keywords:
Implementation;
Sales Cycle;
Digital Transformation;
Sales;
Product Positioning;
Business Model;
Market Entry and Exit;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Supply and Industry;
Technology Industry;
North America;
United States
Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
- Article
Finding Lost Profits: An Equilibrium Analysis of Patent Infringement Damages
By: James J. Anton and Dennis A. Yao
We discuss how a seller can appropriate rents when selling knowledge that lacks legal property rights by solving either an expropriation or a valuation problem and then analyze how seller rents increase when a portion of the intellectual property (IP) can be protected....
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Keywords:
Profit;
Patents;
Management Analysis, Tools, and Techniques;
Knowledge;
Rights;
Strategy;
Valuation;
Problems and Challenges
Anton, James J., and Dennis A. Yao. "Finding Lost Profits: An Equilibrium Analysis of Patent Infringement Damages." Journal of Law, Economics & Organization 23, no. 1 (April 2007): 186–207. (Harvard users click here for full text.)
- April 2003 (Revised December 2006)
- Case
ZARA: Fast Fashion
By: Pankaj Ghemawat and Jose Luis Nueno
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously...
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Keywords:
Organizational Change and Adaptation;
Multinational Firms and Management;
Competitive Advantage;
Manufacturing Industry;
Apparel and Accessories Industry;
Retail Industry;
Spain
Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Case 703-497, April 2003. (Revised December 2006.)
- December 2003 (Revised January 2004)
- Case
7-Eleven, Inc.
By: David E. Bell and Hal Hogan
Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.
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Keywords:
Distribution;
Adoption;
Success;
Sales;
Food;
Food and Beverage Industry;
Retail Industry;
Japan;
United States
Bell, David E., and Hal Hogan. "7-Eleven, Inc." Harvard Business School Case 504-057, December 2003. (Revised January 2004.)
- August 2019 (Revised April 2021)
- Case
Zillow Offers: Winning Online Real Estate 2.0
By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically...
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Keywords:
Real Estate;
Corporate Culture;
Intermediation;
Brokerage;
Startup;
Evaluating Business Investments;
Property;
Information Technology;
Business Model;
Expansion;
Business Startups;
Real Estate Industry;
Media and Broadcasting Industry;
United States
Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which...
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Keywords:
Marketing Strategy;
Decision Choices and Conditions;
Leadership Style;
Sales;
Product Development;
Competitive Strategy;
Partners and Partnerships;
Demand and Consumers;
Consumer Products Industry
Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)
- August 2019 (Revised March 2023)
- Case
Rand Fishkin at Moz (A)
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had...
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Keywords:
Startups;
Scaling;
Entrepreneurship;
Failure;
Business Startups;
Diversification;
Growth Management;
Technology Industry
Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
- December 1999 (Revised April 2001)
- Case
Avon Products China (A)
By: Lynn S. Paine and Jennifer Gui
In April 1998, when the Chinese central government bans all forms of direct selling in China in April 1998, executives at Avon China must decide how to respond. The first direct sales company to enter China after its opening to outsiders, Avon sparked widespread...
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Keywords:
Crisis Management;
Sales;
Trade;
Business and Government Relations;
Government and Politics;
Market Participation;
China
Paine, Lynn S., and Jennifer Gui. "Avon Products China (A)." Harvard Business School Case 300-053, December 1999. (Revised April 2001.)
- August 2013 (Revised July 2024)
- Case
Amazon in 2024
By: Sunil Gupta and Margaret L. Rodriguez
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it...
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Keywords:
Platforms;
Complements;
Showrooming;
Ecosystem;
Growth Strategy;
Competitive Advantage;
Network Effects;
Internet and the Web;
Business Model;
Competitive Strategy;
Growth and Development Strategy;
Digital Platforms;
Retail Industry;
Publishing Industry
Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2024." Harvard Business School Case 514-025, August 2013. (Revised July 2024.)
- Research Summary
Evaluating Transactions
I also study how people judge potential transactions. We often think of purchase decisions as straightforward: a consumer buys a product if he expects the benefits to outweigh the price, sometimes after shopping around for the best deal. In practice,... View Details
- May 1996 (Revised July 1998)
- Case
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)
A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in...
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Keywords:
Change Management;
Forecasting and Prediction;
Private Sector;
Cross-Cultural and Cross-Border Issues;
Emerging Markets;
Market Entry and Exit;
Agreements and Arrangements;
Private Ownership;
Projects;
Energy Industry;
India;
United States
Rangan, V. Kasturi, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)." Harvard Business School Case 596-099, May 1996. (Revised July 1998.)
- March 2000 (Revised May 2000)
- Case
Spec's Music (A)
By: John A. Davis and Susan Harmeling
Presents the story of a music retailer in Miami which started in the late 1940s, grew throughout the 1960s and 1970s, and went public in 1985 before experiencing a deep industry crisis in the mid-1990s. At issue in 1996 is whether the company should attempt to sell...
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Keywords:
History;
Family Business;
Business Exit or Shutdown;
Decision Choices and Conditions;
Management Succession;
Entrepreneurship;
Crisis Management;
Performance Improvement;
Music Industry;
Miami
Davis, John A., and Susan Harmeling. "Spec's Music (A)." Harvard Business School Case 800-336, March 2000. (Revised May 2000.)
- November 2000 (Revised April 2004)
- Case
Airbus A3XX: Developing the World's Largest Commercial Jet (A)
By: Benjamin C. Esty and Michael Kane
In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,...
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Keywords:
Risk and Uncertainty;
Investment;
Forecasting and Prediction;
Capital Budgeting;
Valuation;
Government and Politics;
Demand and Consumers;
Product Development;
Product Positioning;
Air Transportation Industry;
Manufacturing Industry
Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)
- May 1996 (Revised March 1998)
- Case
SaleSoft, Inc. (A)
By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle...
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Keywords:
Business Startups;
Decisions;
Revenue;
Marketing Strategy;
Product Launch;
Sales;
Opportunities;
Information Technology;
Technology Industry
Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
- 10 Nov 2020
- Sharpening Your Skills
Research News and Tips: Innovating Across Time Zones
Danielle Li. American Economic Review: Insights (forthcoming). Selling your pivot story Young companies often shift gears to a new business strategy—pivoting—once the results of the original strategy have come home to roost. The question...
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Keywords:
by Sean Silverthorne
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing....
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- August 1993 (Revised November 1994)
- Case
Deaver Brown and Cross River, Inc.
Cross River makes and sells an innovative, folding baby stroller to the U.S. market. The company has broken even in its first year, selling mainly to small retailers. CEO Deaver Brown urgently wants to expand distribution to national chains and has secured appointments...
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Bhide, Amar, and Deaver Brown. "Deaver Brown and Cross River, Inc." Harvard Business School Case 394-042, August 1993. (Revised November 1994.)
- March–April 2020
- Article
Pricing Policies that Protect your Brand
By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing...
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Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group...
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Keywords:
Decision Choices and Conditions;
Marketing Channels;
Business Processes;
Problems and Challenges;
Partners and Partnerships;
Sales;
Business Strategy;
Information Technology;
Consumer Products Industry
Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
- January 2001
- Case
Abgenix and the XenoMouse
By: Robert J. Dolan
Abgenix has a unique method for generating antibodies useful in treating a number of diseases, including cancer. In early 2000, the company's cancer has performed very well in animal testing and is moving to early stage human testing. Abgenix must decide whether to...
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Keywords:
Product Development;
Marketing Strategy;
Health Testing and Trials;
Risk and Uncertainty;
Technological Innovation;
Innovation Strategy;
Science-Based Business;
Biotechnology Industry
Dolan, Robert J. "Abgenix and the XenoMouse." Harvard Business School Case 501-061, January 2001.