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Show Results For
-
All HBS Web
(2,993)
- People (5)
- News (812)
- Research (1,872)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,064)
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (B)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (B)." Harvard Business School Supplement 581-032, September 1980. (Revised July 1981.)
- 06 Mar 2019
- News
Tesla’s Online Selling Is a Big Bet on Millennials
- December, 2017
- Article
When Selling Digital Content, Let the Customer Set the Price
By: Marco Bertini and Richard Reisman
Bertini, Marco, and Richard Reisman. "When Selling Digital Content, Let the Customer Set the Price." Harvard Business Review (website) (November 18, 2013).
- 29 Jul 2014
- News
To sell Obamacare, officials should learn from state success stories
- August 2004 (Revised October 2010)
- Teaching Note
Caja Espana: Managing the Branches to Sell (TN) (A) and (B)
By: Francisco de Asis Martinez-Jerez
Teaching Note to 104044 and 105012.
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Keywords:
Sales
- Web
Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling
The Rise of Installment Selling Home Finance Cars on Time The Secondary Credit Market The Usurer's Grip Research Links Credits “Why not rent a sewing machine to the housewife and apply the rental fee to the purchase price of the machine?”...
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- 2023
- Working Paper
No Free Lunch? Welfare Analysis of Firms Selling Through Expert Intermediaries
By: Kyle Myers, Matt Grennan, Ashley Swanson and Aaron K. Chatterji
- September 2008
- Article
Effect of Personal Taxes on Managers' Decisions to Sell Their Stock
Jin, Li, and S.P. Kothari. "Effect of Personal Taxes on Managers' Decisions to Sell Their Stock." Journal of Accounting & Economics 46, no. 1 (September 2008).
- March 2007
- Article
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz
We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP...
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Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, no. 1 (March 2007): 242–259. (Winner of the 2013 Prize in Game Theory and Computer Science from the Game Theory Society - for "the best paper at the interface of game theory and computer science in the last decade." Winner of the 2018 SIGecom Test of Time Award from the ACM Special Interest Group on E-Commerce - for "an influential paper or series of papers published between ten and twenty-five years ago that has significantly impacted research or applications exemplifying the interplay of economics and computation.")
- February 2011 (Revised May 2011)
- Case
Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World
By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow
How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such...
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Keywords:
Business Model;
Growth and Development Strategy;
Demand and Consumers;
Strategic Planning;
Natural Disasters;
Competitive Strategy;
Consumer Products Industry;
Industrial Products Industry;
France
Leonard, Herman B., Daniela Beyersdorfer, and Simon Harrow. "Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World." Harvard Business School Case 311-096, February 2011. (Revised May 2011.)
- 2007
- Article
Selling Stem Cell Science: How Markets Drive Law along the Technological Frontier
By: Debora Spar and Anna Harrington
Spar, Debora, and Anna Harrington. "Selling Stem Cell Science: How Markets Drive Law along the Technological Frontier." American Journal of Law & Medicine 33, no. 4 (2007): 541–565.
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
value is that all the people aren't seeing, and then visualizing it, and then putting a team together to capture that value. My name is Jennifer Tisdel Schorsch, and I'm MBA Class of 1992. My first job was in a shoe store, and my responsibility was to be the only sales...
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- January 1997
- Background Note
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability.
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Keywords:
Customer Value and Value Chain;
Framework;
Performance Efficiency;
Sales;
Business Strategy;
Customer Satisfaction;
Profit;
Product Marketing;
Business or Company Management
Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
- 17 Feb 2023
- News
How to Sell in a World that Never Stops Changing with Frank Cespedes
- April 5, 2011
- Article
A Bond Backfire After Racing to Buy Long-term Treasuries and Sell Tax-exempt Funds
By: Robert C. Pozen and Theresa Hamacher
Pozen, Robert C., and Theresa Hamacher. "A Bond Backfire After Racing to Buy Long-term Treasuries and Sell Tax-exempt Funds." Washington Post (April 5, 2011).