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- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
that recent literature has discussed "various ways to steer customer interactions to sale opportunities," the authors assert that the topic of effective service delivery has almost entirely been overlooked. "Before being able to generate... View Details
- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through brand building and... View Details
- 01 Sep 2004
- News
American Dream
passing motorists. Hustead acquired the T. rex, for example, to drive demand for the fossils, rocks, and dinosaur-related products for sale in the Wall Drug Mining Company, one of 21 separate retail departments that generate over $12... View Details
- 05 Oct 2022
- News
Inside the Chip Shortage
countries, including the United States, Japan, Taiwan, and Korea. Renesas, which is seen as a leader in the resurgence of Japan’s semiconductor industry, has about 20,000 employees and estimated 1.1 trillion yen in sales in the first... View Details
- 01 Dec 2018
- News
Competencies and Credentials
positions—the supervisors, sales representatives, data analysts, and production managers, for example—tend to be less engaged in their work, have higher rates of turnover, and have lower levels of productivity, according to Fuller’s... View Details
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
Retired President, Consumer Sales & Services, Verizon Communications Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Briarcliff College, 1968 B.A., International Relations LIFELONG LESSON FROM HBS "Leadership matters.... View Details
- 13 Jan 2021
- News
Stress Test
lock, but the company soon expanded its focus to B2B sales in the health care sector. Its clients now include sites responsible for COVID-19 testing and vaccine distribution, which require both security and a reliable audit log. The... View Details
- 01 Sep 2014
- News
Book Review: Getting Beyond Yes
The Choices, Systems, and Behaviors that Drive Effective Selling, Frank V. Cespedes laments the fact that sales and strategy rarely make a joint and complementary appearance in MBA classrooms or academic journals. Professors stick safely... View Details
- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200.... View Details
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
- 01 Mar 2012
- News
School’s Financial Picture Brighter than Expected
million to $132 million. Although Harvard Business Publishing experienced planned increases for expenses to boost its technology platform and expand its sales organization, revenue grew by $17 million to $152 million. Together, Executive... View Details
- 01 Mar 2005
- News
House of Bread on the Rise
her House of Bread was soon doing a brisk business. “Frankly, the first bakery was successful from day one, and I just thought everything was so easy,” says McCann, who also invested heavily in an information system that tied cash register View Details
- 02 Mar 2016
- News
The New Space Race
Cornell works for Blue Origin, where she is head of astronaut strategy and sales and supports engine sales for the space exploration company. Along with a few dozen fellow employees, all dressed in royal... View Details
Keywords: Robert S. Benchley
- 11 Dec 2017
- News
Growing from Within
locations in the US, and counts consumer experience, increased sales, and sustainable profits among his charges. We asked him about the pros of corporate ownership, the data that drives his strategy, and—naturally—his regular order. McDonald’s owns and View Details
- 01 Mar 2007
- News
Security Chief
acquisitions. Today, the company Parker leads from its headquarters in Bradenton, Florida, offers a wide range of products to protect people and property, has 6,500 employees, operates in 35 countries, and generates annual View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
could help lower growing recycling costs (start with Houston and Austin). Any sales to customers like that can also help Neutrall’s D2C efforts on its own website or on Amazon. —Frank Cespedes, MBA Class of 1973 Senior Lecturer of... View Details
- 01 Jun 2008
- News
New Face at Facebook
Sandberg (MBA ’95), “one of Silicon Valley’s most prominent women executives, with a powerhouse résumé that includes a stint as chief of staff at the U.S. Treasury Department during the Clinton administration.” As vice president for global online View Details
- 25 Sep 2019
- News
Leading the Evolution of E-Commerce
assistant,” she explains. “We’re actually getting back to the interaction you might have had years ago, when you’d walk into a store and interact with a sales associate who’s knowledgeable about the product.” READ MORE View Details
- 01 Mar 2017
- News
Weaving Success in India
our shop after finishing my homework. [I]n those days one sari’s cost was 12 rupees, [and the cost] of a nine-yard sari was 18 rupees. If the sales crossed 100 rupees my father used to offer me one ice cream. So I would finish my homework... View Details
Keywords: April White
- 01 Jun 2012
- News
A Better World, One Idea at a Time
commission-based, door-to-door sales organization while reinvesting profits to expand and provide employee benefits in Haiti. In addition to the judges’ picks, the “Audience Choice” award went to Essmart, a retail distribution company in... View Details