Publications

Publications

Filter Results: (2,391) Arrow Down
Filter Results: (2,391) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 8 of 2,391 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • September–October 2023
  • Article

Building Brand Engagement: Lessons from NFTs and Collectibles

By: Frank V. Cespedes and Ben Plomion
The financial hype about Non-Fungible Tokens (NFTs) has cooled considerably since trading in that market went from more than $780 million on May 1, 2022 to less than $295 million for the entire month of May, 2023. But brands launch marketing campaigns in this medium,... View Details
Keywords: Opportunities; Digital Strategy; Brands and Branding; Marketing Strategy
Related
  • 2023
  • Working Paper

Coordinated R&D Programs and the Creation of New Industries

By: Daniel P. Gross and Maria P. Roche
Government R&D programs have a long history in supporting industry development, yet their impacts are often overlooked in strategy research. We examine how a large, coordinated, government-funded effort to develop radar in World War II spawned a new high-tech industry.... View Details
Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention
Related
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

become more frequent as well—and technology develops to protect users from unwanted intrusions. A market in access and identity results. Property exchanges. As with Napster, Craigslist, and eBay, people... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation... View Details
Keywords: Dina Gerdeman
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=49531 From Immigrants to Americans: Race and Assimilation during the Great Migration By: Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini Abstract—How does the appearance of a View Details
Keywords: Dina Gerdeman
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

2017 New York: Oxford University Press Managing Risk in Reinsurance: From City Fires to Global Warming By: Hauter, Niels Viggo, and Geoffrey Jones, eds. Abstract—This is the first book to provide a... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

lifetimes, this book looks at the past of green business to identify lessons for the future. It provides rich new evidence and insights on green business as it examines its variation between industries and nations over time. It shows the... View Details
Keywords: Dina Gerdeman
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52312 Equality and Equity in Compensation By: Bao, Jiayi, and Andy Wu Abstract—Equity compensation is widely used for incentivizing skilled employees, particularly in new View Details
Keywords: Sean Silverthorne
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

influence, intermittent social influence, or no social influence. Groups in the intermittent social-influence treatment found the optimum solution frequently (like groups without influence) but had a high mean performance (like groups with constant influence); they... View Details
Keywords: Dina Gerdeman
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

Agarwal Abstract—Machine learning process technologies usher new questions regarding their potential complementarity with existing human capital. Within the context of the U.S. Patent and Trademark Office... View Details
Keywords: Dina Gerdeman
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

develop other complementary capabilities. In terms of developing leadership talents in particular, it can pay to look for stretch assignments involving change. Some examples include introducing a new product or information View Details
Keywords: by Linda Hill
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

and Competitor Response: Evidence from Medical Device Firms By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract— Innovation and new product development are the lifeblood of firms in... View Details
Keywords: Dina Gerdeman
  • February 2008 (Revised December 2023)
  • Case

Digital Music: From MP3 to Streaming

By: Willy Shih
The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also impacted the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer... View Details
Keywords: Recording; Digital Devices; Digital Media; Digital Music; Digital; Digital Economics; Consumer Electronics; Customer Value and Value Chain; Disruptive Innovation; Technological Innovation; Information Technology; Technology Industry; Technology Industry; Technology Industry; United States
Related
  • Research Summary

Innovating in Energy: Learning from High-Potential Ventures

By: Joseph B. Lassiter

My work at HBS has always focused on high-potential ventures.  Most recently, these have been professionally financed start-ups and buyouts in newly emerging energy and cleantech businesses. These ventures tend to be based on innovative insights into technology and... View Details

  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

implantable defibrillators or transcatheter heart valves, the FDA's regulatory approval process appears to delay those approvals, which in turn adds to development costs borne by device manufacturers, according to Innovation under Regulatory Uncertainty: Evidence View Details
Keywords: by Michael Blanding; Technology; Technology
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is strong consensus on the broad... View Details
Keywords: Dina Gerdeman
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies and structures of developed economies. The growing literature on the business history of emerging markets... View Details
Keywords: Carmen Nobel
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

technology and develop a framework for understanding how software-driven medical devices differ from traditional medical devices. We identify opportunities and challenges for regulators and innovators in... View Details
Keywords: Dina Gerdeman
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

the emotional side of digital transformation Digital transformation can be bewildering and exhausting for leaders and employees alike. Emerging digital technologies are disrupting everything from supply... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

executives with whom he has successfully worked for decades? Or should he establish a new team with roughly equal representation from both airlines? Parker’s choice will send important signals to employees... View Details

Are you looking for?

→Search All HBS Web