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All HBS Web
(2,426)
- Faculty Publications (297)
- October 2012
- Article
The Preference for Potential
By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with...
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Keywords:
Preferences;
Persuasion;
Uncertainty;
Risk and Uncertainty;
Performance Expectations;
Attitudes
Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583.
- 27 Sep 2012
- Other Presentation
Bulgarian Competitiveness: A Framework and Preliminary Evidence
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report...
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Porter, Michael E. "Bulgarian Competitiveness: A Framework and Preliminary Evidence." Meeting with President of Bulgaria, Boston, MA, United States, September 27, 2012.
- 2 Aug 2012
- Other Presentation
What Is Strategy: Issues for the World Bank
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition...
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Porter, Michael E. "What Is Strategy: Issues for the World Bank." World Bank Strategy Discussion, Washington, DC, August 2, 2012.
- 19 Jul 2012
- Other Presentation
New Opportunities for Company Performance and Purpose: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition...
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Porter, Michael E. "New Opportunities for Company Performance and Purpose: Creating Shared Value." Hitachi Innovation Forum, Boston, MA, United States, July 19, 2012.
- 12 Jul 2012
- Other Presentation
New Opportunities for Company Performance and Purpose: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition...
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Porter, Michael E. "New Opportunities for Company Performance and Purpose: Creating Shared Value." Mitsui HBS Global Management Program, Boston, MA, July 12, 2012.
- 12 Jul 2012
- Other Presentation
Transforming Strategy: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition...
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Porter, Michael E. "Transforming Strategy: Creating Shared Value." AllWorld Summit@Harvard, Harvard Business School, Boston, MA, July 12, 2012.
- July 2012
- Article
iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks
By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles...
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Keywords:
Family and Family Relationships;
Product;
Customers;
Familiarity;
Social and Collaborative Networks
Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
- 22 Jun 2012
- Other Presentation
Competitive Advantage: Enduring Ideas and New Opportunities
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On...
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Porter, Michael E. "Competitive Advantage: Enduring Ideas and New Opportunities." Rotman Life-Long Learning Conference for Leaders, Rotman School of Management, Toronto, Canada, June 22, 2012.
- June 2012
- Article
Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes
By: Robyn A. LeBoeuf and Michael I. Norton
We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product failure (computer crash) had a large cause (widespread computer virus) if it had a large consequence (job loss), but that the identical failure...
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LeBoeuf, Robyn A., and Michael I. Norton. "Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes." Journal of Consumer Research 39, no. 1 (June 2012): 128–141.
- June 2012
- Article
Racial Colorblindness: Emergence, Practice, and Implications
By: Evan P. Apfelbaum, Michael I. Norton and Samuel R. Sommers
We examine the pervasive endorsement of racial colorblindness-the belief that racial group membership should not be taken into account or even noticed-as a strategy for managing diversity and intergroup relations. Despite research demonstrating that race is perceived...
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Apfelbaum, Evan P., Michael I. Norton, and Samuel R. Sommers. "Racial Colorblindness: Emergence, Practice, and Implications." Current Directions in Psychological Science 21, no. 3 (June 2012): 205–209.
- 31 May 2012
- Other Presentation
Creating Shared Value: The Path Forward
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); On Competition (Harvard...
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Porter, Michael E. "Creating Shared Value: The Path Forward." Shared Value Leadership Summit, FSG, Boston, MA, May 31, 2012.
- May 2012
- Article
Do Social Deal Sites Really Work?
By: Marco Bertini, Luc Wathieu, Betsy Page Sigman and Michael I. Norton
Bertini, Marco, Luc Wathieu, Betsy Page Sigman, and Michael I. Norton. "Do Social Deal Sites Really Work?" Harvard Business Review 90, no. 5 (May 2012): 139–141.
- 27 Apr 2012
- Other Presentation
Regional Competitiveness and the Role of Business
This presentation was prepared with the assistance of Professors Jorge Ramirez-Vallejo and Niels Ketelhohn. The author is grateful for their important contribution to this research.
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Porter, Michael E. "Regional Competitiveness and the Role of Business." Sintonía, Universidad Popular Autónoma del Estado de Puebla, Puebla, Mexico, April 27, 2012.
- April 2012 (Revised May 2012)
- Case
EILEEN FISHER: Repositioning the Brand
By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to...
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Keywords:
Marketing;
Brand Management;
Brand Positioning;
Market Segmentation And Target Market Selection;
Retailing;
Fashion;
Corporate Social Responsibility;
Brands and Branding;
Product Positioning;
Segmentation;
Social and Collaborative Networks;
Growth and Development Strategy;
Social Media;
Retail Industry;
Fashion Industry
Keinan, Anat, Jill Avery, Fiona Wilson, and Michael Norton. "EILEEN FISHER: Repositioning the Brand." Harvard Business School Case 512-085, April 2012. (Revised May 2012.)
- 29 Mar 2012
- Other Presentation
Regional Competitiveness: The Role of Clusters
This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), “Building the Microeconomic Foundations of Competitiveness,” in The Global Competitiveness Report (World Economic...
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Porter, Michael E. "Regional Competitiveness: The Role of Clusters." Toronto Region Economic Summit, Toronto, Canada, March 29, 2012.
- 29 Mar 2012
- Other Presentation
Regional Competitiveness: The Role of Clusters
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report...
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Keywords:
Economics
Porter, Michael E. "Regional Competitiveness: The Role of Clusters." Toronto Region Economic Summit, Toronto, Canada, March 29, 2012.
- March–April 2002
- Other Article
The Importance of Being Strategic
At the Balanced Scorecard Collaborative's recent North American Summit, Michael E. Porter, Bishop William Lawrence Professor at Harvard Business School, addressed the question "Is the world changing too fast for companies to have a long-term strategy?" "No," said...
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Keywords:
Strategy
Porter, Michael E. "The Importance of Being Strategic." Balanced Scorecard Report 4, no. 2 (March–April 2002): 9–11.
- 14 Mar 2012
- Other Presentation
The Role of Sports in Society: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, "Creating Shared Value" (Harvard Business Review, Jan/Feb 2011); "Strategy and Society" (Harvard Business Review, Dec 2006); "What is Strategy?" (Harvard Business Review,...
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Porter, Michael E. "The Role of Sports in Society: Creating Shared Value." International Sport Security Conference, International Centre for Sport Security, Boston/Doha, United States/Qatar, March 14, 2012.
- 1 Mar 2012
- Talk
German Health Care: Moving to a Value-Based System
Michael E. Porter of Harvard Business School assesses the German health care system and offers suggestions for reforming to a value-based system, where rewards flow to those practices performing best. Introduced by Karl Lauterbach, professor of health economics and...
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Porter, Michael E. "German Health Care: Moving to a Value-Based System." American Academy in Berlin, Berlin, Germany, March 1, 2012.
- 15 Feb 2012
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On...
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Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Owner/President Management Program Session, Harvard Business School, Boston, MA, February 15, 2012.