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Show Results For
-
All HBS Web
(7,871)
- People (22)
- News (1,396)
- Research (5,338)
- Events (31)
- Multimedia (31)
- Faculty Publications (3,526)
- 12 Nov 2021
How HBS Enhanced My Career as a Product Manager
Please join us for a virtual panel discussion highlighting recent alumni who were Product Managers pre-HBS or transitioned to the PM role post HBS. Hear how their pre-MBA experiences prepared them for the...
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- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support...
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Keywords:
Price;
Marketing;
Marketing Channels;
Product Launch;
Distribution;
Planning;
Research and Development;
Sales;
Salesforce Management;
Alignment;
Consumer Products Industry;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- April 1987 (Revised May 1987)
- Supplement
Inland Steel Co. Product Policy (O): Upgrades of the No. 3 and No. 5 Galvanize Lines
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (O): Upgrades of the No. 3 and No. 5 Galvanize Lines." Harvard Business School Supplement 587-148, April 1987. (Revised May 1987.)
- May 2013
- Teaching Note
Launching Krispy Natural: Cracking the Product Management Code (Brief Case)
By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of...
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- 01 Feb 2022
- News
4 Ways Managers Can Increase Flexibility Without Losing Productivity
- June 1993 (Revised June 1994)
- Supplement
IBM: A Product for Managing Local Area Networks (B)
Dhebar, Anirudh S. "IBM: A Product for Managing Local Area Networks (B)." Harvard Business School Supplement 593-123, June 1993. (Revised June 1994.)
- 12 Nov 2021
- Video
How HBS Enhanced My Career as a Product Manager
- 2020
- Working Paper
A Preliminary Framework for Product Impact-Weighted Accounts
By: George Serafeim and Katie Trinh
While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for...
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Keywords:
Social Impact;
Product Life Cycle;
Environment;
Sustainability;
Measurement;
Metrics;
Impact Investing;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Reporting;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Financial Statements
Serafeim, George, and Katie Trinh. "A Framework for Product Impact-Weighted Accounts." Harvard Business School Working Paper, No. 20-076, January 2020. (Revised October 2020.)
- 2021
- Working Paper
Impact Accounting for Product Use: A Framework and Industry-specific Models
By: George Serafeim and Katie Trinh
This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial...
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Keywords:
Impact Measurement;
Product Impact;
Customer Welfare;
Environment;
ESG;
Product;
Customers;
Well-being;
Environmental Sustainability;
Measurement and Metrics;
Accounting;
Financial Statements;
Analysis;
Framework
Serafeim, George, and Katie Trinh. "Impact Accounting for Product Use: A Framework and Industry-specific Models." Harvard Business School Working Paper, No. 21-141, June 2021.
- 26 Aug 2001 - 30 Aug 2001
- Conference Presentation
Developing Products on Internet Time: Managing Innovation in Turbulent Environments
By: Alan MacCormack
- 1988
- Book
Innovation and Competition: The Global Management of Petrochemical Products
By: Robert B. Stobaugh
Keywords:
Non-Renewable Energy;
Globalized Markets and Industries;
Energy Industry;
Chemical Industry
Stobaugh, Robert B. Innovation and Competition: The Global Management of Petrochemical Products. Boston: Harvard Business School Press, 1988.
- June 1993 (Revised June 1994)
- Case
IBM: A Product for Managing Local Area Networks (A)
Dhebar, Anirudh S. "IBM: A Product for Managing Local Area Networks (A)." Harvard Business School Case 593-122, June 1993. (Revised June 1994.)
- March 1992 (Revised October 1994)
- Case
AT&T Consumer Products
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its...
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Keywords:
Restructuring;
Competitive Strategy;
Trade;
Management;
Operations;
Crime and Corruption;
Executive Compensation;
Selection and Staffing;
Demand and Consumers;
Asia;
Mexico
Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
- Article
Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management
By: Marshall Fisher and Ananth Raman
We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory...
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Keywords:
RFID;
Innovation and Invention;
Technology Adoption;
Operations;
E-commerce;
Strategy;
Retail Industry
Fisher, Marshall, and Ananth Raman. "Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management." Special Issue on The 30th Anniversary Issue of Production and Operations Management edited by Subodha Kumar and Christopher S. Tang. Production and Operations Management 31, no. 12 (December 1, 2022): 4452–4461.
- May 2011
- Case
The Morrison Company
By: Steven C. Wheelwright and Paul Meyers
The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as smart labels for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the...
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Keywords:
Quantitative Analysis;
Technology;
Operations Management;
Product Lines;
Manufacturing;
Capacity Planning;
Production Planning;
Information Technology;
Strategy;
Production;
Organizational Structure;
Infrastructure;
Product Development;
Information Infrastructure;
Manufacturing Industry;
Retail Industry;
Pharmaceutical Industry;
Electronics Industry
Wheelwright, Steven C., and Paul Meyers. "The Morrison Company." Harvard Business School Brief Case 114-564, May 2011.
- September 1976 (Revised July 1995)
- Case
Texas Instruments: Time Products Division
Outlines the components of Texas Instruments' low-cost digital watch. Focus is on getting the assembly line running smoothly and efficiently in order to meet production cost and delivery requirements.
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Keywords:
Cost;
Production;
Service Delivery;
Performance Efficiency;
Electronics Industry;
Technology Industry
Wheelwright, Steven C. "Texas Instruments: Time Products Division." Harvard Business School Case 677-043, September 1976. (Revised July 1995.)
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line...
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Keywords:
Customer Value and Value Chain;
Marketing Reference Programs;
Product Development;
Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- Research Summary
Automotive Product Development
At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details
- 01 Feb 2013
- News
Growth Strategy Has Double Bottom Line
Hourdequin (MBA 2005), managing directors at the Lyme Timber Company in Hanover, New Hampshire, work hard to make the double bottom line a reality. Founded in 1976, Lyme Timber Company is a timberland...
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