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- Faculty Publications (176)
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- All HBS Web (942)
- Faculty Publications (176)
- 12 PM – 1 PM EDT, 19 May 2016
- Webinars: Trending@HBS
Design Thinking and Innovative Problem Solving
In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving...
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- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video Introduction
Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors.
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video Introduction." Harvard Business School Supplement 586-146, May 1986.
- March 2006
- Case
The Whitesides Lab
By: H. Kent Bowen and Francesca Gino
A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year...
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Keywords:
Research;
Performance Productivity;
Economic Growth;
Infrastructure;
Creativity;
Groups and Teams;
Value Creation;
Factories, Labs, and Plants;
Leadership;
Resource Allocation
Bowen, H. Kent, and Francesca Gino. "The Whitesides Lab." Harvard Business School Case 606-064, March 2006.
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
tacit knowledge flows. These knowledge flows, in turn, contribute to cumulative incremental innovations in both product and process technology among firms embedded in the cluster. I use the term 'active inertia' to describe the tendency...
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- 04 Feb 2014
- First Look
First Look: February 4
traditional organizations for coordinating the collective efforts of creative workers. However, it is surprising that they result in any productive output as individuals often work without direct monetary...
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Keywords:
Sean Silverthlorne
- May 2011
- Article
The Power of Small Wins
By: Teresa M. Amabile and Steven J. Kramer
What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and...
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Keywords:
Creativity;
Interpersonal Communication;
Employee Relationship Management;
Leadership;
Performance Effectiveness;
Emotions;
Motivation and Incentives;
Groups and Teams;
Collaborative Innovation and Invention;
Innovation Leadership;
Working Conditions;
Management Practices and Processes;
Management Skills;
Mission and Purpose;
Organizational Culture;
Performance Productivity;
Attitudes;
Behavior;
Happiness;
Perception;
Trust;
Time Management;
Resource Allocation;
Business or Company Management;
Goals and Objectives;
Managerial Roles
Amabile, Teresa M., and Steven J. Kramer. "The Power of Small Wins." Harvard Business Review 89, no. 5 (May 2011).
- 25 Jun 2024
- Research & Ideas
Rapport: The Hidden Advantage That Women Managers Bring to Teams
parity at managerial levels, but right now we’re skewed the wrong way in almost every industry and every part of the world.” You Might Also Like: Employees Out Sick? Inside One Company's Creative Approach to Staying View Details
- October 1991 (Revised December 1993)
- Case
Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive
Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He...
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Keywords:
Mission and Purpose;
Organizational Culture;
Entrepreneurship;
Compensation and Benefits;
Manufacturing Industry;
Food and Beverage Industry
Theroux, John B. "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive." Harvard Business School Case 392-025, October 1991. (Revised December 1993.)
- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability.
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- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- Research Summary
Research Focus
By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing...
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- Article
Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...
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Keywords:
Machine Learning;
Marketing Applications;
Knowledge;
Technological Innovation;
Core Relationships;
Marketing;
Applications and Software
Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
- 19 Nov 2024
- HBS Seminar
Christian Terwiesch, Wharton
- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
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Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- Research Summary
Overview
My work focuses on two tightly related topics. I explore why purpose or mission driven firms might be significantly more productive and creative than their more conventional rivals, focusing particularly on the role of trust in building path dependent relational...
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- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
concerns to the company’s management, including in regard to corporate culture and the ethical behavior of Zantech’s competition, is provided. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52849 In Pursuit of Everyday View Details
Keywords:
Sean Silverthorne
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
across countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52239 2018 The Nature of Human Creativity Creativity and the Labor of Love By: Amabile, Teresa M. Abstract—This book...
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Keywords:
Dina Gerdeman
- March 2013 (Revised May 2013)
- Case
Omar Ishrak: Building Medtronic Globally
By: Bill George and Natalie Kindred
Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies...
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Keywords:
Healthcare;
Medical Devices;
Medtronic;
Globalization;
Innovation;
Reverse Innovation;
Leadership;
Multinational Firms and Management;
Globalized Markets and Industries;
Management Teams;
Business Model;
Emerging Markets;
Global Strategy;
Health Care and Treatment;
Acquisition;
Innovation and Invention;
Manufacturing Industry;
Medical Devices and Supplies Industry;
China
George, Bill, and Natalie Kindred. "Omar Ishrak: Building Medtronic Globally." Harvard Business School Case 413-065, March 2013. (Revised May 2013.)
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin...
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Keywords:
Advertising;
Brands and Branding;
Marketing Strategy;
Product Launch;
Creativity;
Auto Industry;
United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
a product of the international Communist movement’s model of revolution in the developing world that envisioned new states following a “non-capitalist path of development.” In Iran, this was compounded by the use of Allende-era Chile as a...
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Keywords:
Dina Gerdeman