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  • November 2019
  • Case

Gillette: Cutting Prices to Regain Share

By: Benjamin C. Esty and Daniel Fisher
After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the... View Details
Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States
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  • June 2012 (Revised July 2013)
  • Exercise

Competition Simulator Exercise: Instructions

By: Eric Van den Steen
In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details
Keywords: Competitive Strategy; Economics; Strategy; Game Theory
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  • October 2024
  • Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman
We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details
Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition
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  • 12 Mar 2020
  • News

A proposal to cap provider prices and price growth in the commercial health-care market

  • 16 Apr 2009
  • Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova
  • Research Summary

Overview

Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details

Keywords: Price Effects; Competition Policy; Algorithms; Online Competition; Dynamic Pricing; Beliefs; Preferences; Preference Heterogeneity; Preference Measurement; Competition; Microeconomics; Strategy; Integration; Cooperation
  • May 2021 (Revised May 2022)
  • Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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  • March–April 2023
  • Article

Pricing for Heterogeneous Products: Analytics for Ticket Reselling

By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry
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  • 05 Nov 2021
  • Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details
Keywords: by Joseph B. Fuller
  • 09 Sep 2011
  • Working Paper Summaries

Quantity vs. Quality: Exclusion by Platforms with Network Effects

Keywords: by Andrei Hagiu; Technology
  • 2014
  • Working Paper

Product to Platform Transitions: Organizational Identity Implications

By: Elizabeth J. Altman and Mary Tripsas
Organizations are increasingly recognizing that value they once derived from offering standalone products can be significantly enhanced if they transition to platform-based businesses that harness the innovative capabilities of complementors. While the competitive... View Details
Keywords: Organizational Change; Organizational Identity; Ecosystems; Complementors; Managing Innovation; Organizational Change and Adaptation; Multi-Sided Platforms; Innovation and Management; Organizational Culture
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    The International Price of Remote Work

    We use data from a large web-based job platform to study how the price of remote work is determined in a globalized labor market. In the platform, workers located around the world compete for jobs that can be done... View Details
    • 12 Oct 2018
    • News

    The ‘Amazon Effect’ Can Drive Prices Up, Too

    • February 2024
    • Article

    Pricing Power in Advertising Markets: Theory and Evidence

    By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
    Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
    Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age
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    • 17 Apr 2017
    • Research Event

    The Most Pressing Issues for Platform Providers in the Sharing Economy

    trying to woo the company with the most market share, Easterly advised; woo the #9 player in the industry who wants to be #1 someday. “If you can’t get new supply then focus on the most hungry supply,” Easterly said. Related Reading: When Hosts Attack: The View Details
    Keywords: by Carmen Nobel; Service
    • Article

    Price and Quality Decisions by Self-Serving Managers

    By: Marco Bertini, Daniel Halbheer and Oded Koenigsberg
    We present a theory of price and quality decisions by managers who are self-serving. In the theory, firms stress the price or quality of their products, but not both. Accounting for this, managers exploit any uncertainty about the cause of market outcomes to credit... View Details
    Keywords: Causal Reasoning; Self-serving Bias; Strategic Orientation; Managerial Decision-making; Price; Quality; Decision Making; Theory
    Related
    • Program

    Competing in the Age of Digital Platforms

    artificial intelligence further propels the opportunity and need to leverage a platform model for competitive advantage. AI companies are evolving into the next generation of platforms. This program will... View Details
    • March 2013 (Revised April 2014)
    • Case

    Barnes & Noble: Managing the E-Book Revolution

    By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
    The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details
    Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Retail Industry; Publishing Industry; North America
    Related
    • 15 Dec 2014
    • Research & Ideas

    Deconstructing the Price Tag

    When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price... View Details
    Keywords: by Dina Gerdeman; Retail
    • 2016
    • Working Paper

    Pros vs Joes: Agent Pricing Behavior in the Sharing Economy

    By: Jun Li, Antonio Moreno and Dennis J. Zhang
    One of the major differences between markets that follow a “sharing economy” paradigm and traditional two-sided markets is that the supply side in the sharing economy often includes individual nonprofessional decision makers, in addition to firms and professional... View Details
    Keywords: Two-sided Market; Sharing Economy; Behavioral Economics; Revenue Management; Hospitality; Two-Sided Platforms; Price; Behavior; Experience and Expertise
    Related