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  • Web

Founders & Investors - Entrepreneurship

Fouladgar-Mercer AirPR MBA 2008 Renee Fry Making Care Easier MBA 1999 Luis Garza Sada Kinedu MBA 2010 Michael Genstil VisualizeROI MBA 2002 Anthemos Georgiades Zumper MBA 2012 Paul Gibbs Folsom Labs MBA 2011 Eric Giler Scratch Wireless... View Details
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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  • Web

2023 Reunion Presentations - Alumni

Recording Leveraging HBS Online for Social Impact in the Education Sector Senior Lecturer Monique Burns Thompson (MBA 1993) + More Info – Less Info HBS and the Harvard Graduate School of Education have partnered to develop a multi-course... View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

uncover his family history to the day he signed up for the service. Ancestry.com—and other online genealogy companies that ourished during the first dot-com boom—made family history research seem simple. Stanley Diamond had cranked... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 20 Jul 2010
  • First Look

First Look: July 20

Online World David J. Collis, Peter W. Olson, and Mary FureyHarvard Business School Case 709-464 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709464-PDF-ENG Pratham—Every Child in... View Details
Keywords: Martha Lagace
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

benefit from revealing unit cost information to consumers. A natural field experiment conducted with an online retailer suggests that cost transparency boosts sales. Six subsequent controlled lab experiments replicate this basic effect... View Details
Keywords: Sean Silverthorne
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping... View Details
Keywords: by Rachel Layne
  • 07 Nov 2023
  • News

Love and Money

process today can be very time consuming, and really zap your energy. A lot of people who date online will say that it's like having another full-time job – there's a lot of messaging, there's a lot of ghosting, there's a lot of fall off... View Details
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

between competitors in health care markets—whether payers or providers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52843 May 2017 Strategic Organization Firms, Crowds, and Innovation By: Felin, Teppo, Karim R.... View Details
Keywords: Sean Silverthorne
  • 17 May 2016
  • First Look

May 17, 2016

contribute to over 50% of the facial care market. Given this, what should WOW do to fight skin-color based discrimination? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516079-PDF-ENG Harvard Business School Case 516-004... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

algorithm triangulate what users care about. It chooses for you. It is constantly making and validating hypotheses about you. It is learning. “What they've been able to do is somehow break through this notion of ‘How do I know somebody?... View Details
Keywords: by Rachel Layne; Technology
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 07 Feb 2017
  • Research & Ideas

The Right Way to Cry in Front of Your Boss

appropriate in the American workplace, but valued. People only get emotional about things they care about, so reframing distress as passion isn’t disingenuous, she says. Take job performance reviews, a situation where despite best efforts... View Details
Keywords: by Roberta Holland
  • Web

Answering Your Questions About the HBS MBA Application - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

socially appropriate than achieving overall equity. Furthermore, individuals care more about achieving equity in time than equity in money. Narrow bracketing of equity concerns and more inequity aversion in time than in money persist when... View Details
Keywords: Sean Silverthorne
  • Web

Insights From Harvard Business School’s Peek Program - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
  • Web

Topics - HBS Working Knowledge

Government and Politics (455) Groups and Teams (37) Growth Management (12) Growth and Development Strategy (40) Growth and Development (16) Happiness (29) Health Care and Treatment (96) Health Disorders (3) Health Pandemics (32) Health... View Details
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

negativity online makes people experience and share more negative emotions came from Facebook. In a controversial 2012 experiment, the social media giant secretly altered the news feeds of 689,003 users to see if posts about others’... View Details
Keywords: by Kristen Senz; Media & Broadcasting