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All HBS Web
(2,563)
- People (5)
- News (322)
- Research (1,911)
- Events (5)
- Multimedia (3)
- Faculty Publications (1,053)
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Power and Influence for Positive Impact | HBS Online
Power and Influence for Positive Impact Joseph C. Wilson Professor of Business Administration at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School...
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- 16 Apr 2019
- Blog Post
How Being an Introvert Influenced My Business School Experience
for the more socially inclined – dinner with friends, parties, weekend travel trips, group study sessions – there is also a range of introvert-friendly options on campus. Some of my favorites include: De-stress Café: A quiet room with...
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- 05 Jun 2019
- Working Paper Summaries
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
Keywords:
by Ryan W. Buell and Basak Kalkanci
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- Research Summary
Overview
According to McKinsey & Company, social interactions impact up to a third of all consumer purchases which accounts for US$940 billion in annual consumption in the US and Europe alone. Understanding social influence is important meeting consumer needs. In my research,...
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- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
It's a common problem: A work team tackles a high-pressure project for a client, but along the way something goes wrong with team dynamics and the client ends up feeling shortchanged. Even though team members initially recognize and value each other's potential...
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Keywords:
by Sarah Jane Gilbert
- 03 Apr 2013
- What Do You Think?
Will Women Leaders Influence the Way We Work?
Summing Up How Important is Leadership Gender in Influencing the Way We Work? Any attempt to describe behaviors on the basis of gender runs the risk of stereotyping, generalizing, and generally oversimplifying. As Susan Chipman said in...
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Keywords:
by James Heskett
- Article
All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity
By: Natalia Garbiras-Díaz and Mateo Montenegro
Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage...
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Keywords:
Social Influence;
Electoral Behavior;
Election Outcomes;
Economics;
Economy;
Governance;
Government and Politics;
Social Media;
Social Marketing;
Society;
Political Elections;
Advertising
Garbiras-Díaz, Natalia, and Mateo Montenegro. "All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity." American Economic Review 112, no. 8 (August 2022): 2631–2668.
- 05 Dec 2014
- Working Paper Summaries
Seesaws and Social Security Benefits Indexing
Keywords:
by Matthew Weinzierl
- March–April 2017
- Article
Advancing Conservation by Understanding and Influencing Human Behavior
By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource...
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Keywords:
Adaptive Management;
Awareness;
Behavioral Economics;
Behavioral Science;
Conservation Intervention;
Conservation Planning;
Decision-making;
Incentives;
Nudge;
Management;
Motivation and Incentives;
Behavior;
Marketing;
Decision Making;
Environmental Sustainability;
Economics
Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)
- March 2012
- Article
Perspectives on the Social Psychology of Creativity
By: Teresa M. Amabile and Julianna Pillemer
Scholars began serious study into the social psychology of creativity about 25 years after the field of creativity research had taken root. Over the past 35 years, examination of social and environmental influences on creativity has become increasingly vigorous, with...
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Amabile, Teresa M., and Julianna Pillemer. "Perspectives on the Social Psychology of Creativity." Journal of Creative Behavior 46, no. 1 (March 2012): 3–15.
- March 2024
- Article
When Are Social Protests Effective?
By: Eric Shuman, Amit Goldenberg, Tamar Saguy, Eran Halperin and Martijn van Zomeren
Around the world, people engage in social protests aimed at addressing major societal problems. Certain protests have led to significant progress, yet other protests have resulted in little demonstrable change. We introduce a framework for evaluating the effectiveness...
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Keywords:
Protests;
Social Issues;
Outcome or Result;
Measurement and Metrics;
Power and Influence;
Motivation and Incentives
Shuman, Eric, Amit Goldenberg, Tamar Saguy, Eran Halperin, and Martijn van Zomeren. "When Are Social Protests Effective?" Trends in Cognitive Sciences 28, no. 3 (March 2024): 252–263.
- Research Summary
Strategic participation of social movement organizations
Social movements and related social movement organizations (SMOs) play an important role in the formation of new industries and market niches, as well as the emergence of new organizational forms. I argue that as SMOs become more sophisticated and... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their...
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- September 2019
- Article
Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects
By: Todd Schifeling and Andrew J. Hoffman
This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States...
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Keywords:
Government Legislation;
Climate Change;
Public Opinion;
Power and Influence;
Policy;
United States
Schifeling, Todd, and Andrew J. Hoffman. "Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects." Organization & Environment 32, no. 3 (September 2019): 213–233.
- Web
Power and Influence for Positive Impact - Course Catalog
and exercise it to make the world a better place. As such, it will equip you to leverage power and influence not for personal gain, but to challenge the status quo in order to address some of the most pressing View Details
- 21 Mar 2014
- Working Paper Summaries
Speaking of Corporate Social Responsibility
- February 2011
- Article
When the Social Structure Overshadows Competitive Incentives: The Effects of Network Embeddedness on Joint Venture Dissolution
By: Francisco Polidoro Jr., Gautam Ahuja and Will Mitchell
The embeddedness of interfirm relationships in a social structure can engender order in new tie formation, but competitive incentives may undermine the order that firms seek to achieve and lead to tie dissolution. We examine how relational embeddedness (history of...
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Keywords:
Social Structure;
Business Enterprises;
Strategic Alliances (Business);
Business Networks (Research);
Competition;
Joint Ventures;
Alliances;
Social and Collaborative Networks
Polidoro, Francisco, Jr., Gautam Ahuja, and Will Mitchell. "When the Social Structure Overshadows Competitive Incentives: The Effects of Network Embeddedness on Joint Venture Dissolution." Academy of Management Journal 54, no. 1 (February 2011): 203–223.