Publications

28 Feb 2013
Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising

Article

A Better Way to Assess Managerial Performance

By: Mihir Desai, Mark Egan and Scott Mayfield

Total shareholder return (TSR) has become the definitive metric for gauging performance. Unlike accounting measures such as revenue growth or earnings per share that reflect the past, TSR is based on share price and thus captures investor expectations of what will... View Details

Keywords: Total Shareholder Return; Buybacks; Core Operating Shareholder Return; Management; Operations; Performance; Measurement and Metrics

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August 2018 (Revised September 2018)
Supplement

LendingClub (B): Decision Trees & Random Forests

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on the LendingClub (A) case. In this case students follow Emily Figel as she builds two tree-based models using historical LendingClub data to predict, with some probability, whether borrower will repay or default on his loan.
... View Details

Keywords: Data Science; Data Analytics; Decision Trees; Investment; Financing and Loans; Analytics and Data Science; Analysis; Forecasting and Prediction

October 2016
Technical Note

Product Development Fundamentals

By: Marco Iansiti, Michael Toffel, Kerry Herman and Julia Kelley

This note introduces key managerial issues in new product development. It describes the product development funnel and alternative approaches to structuring product development teams including functional, lightweight, heavyweight, and autonomous/dedicated teams, which... View Details

Keywords: Product Development; Groups and Teams; Operations; Management

2013
Book

Managing Startups: Best Blog Posts

By: Tom Eisenmann

Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details

Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model

26 Apr 2011
First Look

First Look: April 26

PapersThe Impact of Forward-Looking Metrics on Employee Decision Making Authors:Pablo, F. Casas-Arce, Asís Martínez-Jerez, and V.G. Narayanan Abstract This paper analyzes the effects of providing forward-looking View Details

Keywords: Sean Silverthorne

2021
Article

An Empirical Examination of Sell-Side Brokerage Analysts' Published Research, Concierge Services, and High-Touch Services

By: David A. Maber, Boris Groysberg and Paul M. Healy

This paper uses a proprietary panel dataset to categorize and quantify the activities that sell-side brokerage analysts use to build and sustain their network of buy-side client relations. We then examine the marginal impact of these activities on key analyst outcome... View Details

Keywords: Sell-side Analysts; Analyst Ratings; Brokerage Commissions; Earnings Forecasts

2015
Chapter

Reliable Sustainability Ratings: The Influence of Business Models on Information Intermediaries

By: Robert G. Eccles, Jock Herron and George Serafeim

A new generation of corporate reporting—integrated reporting—is emerging that will help investors and other key stakeholders such as employees, customers, suppliers, and NGOs develop a deeper and more comprehensive appreciation of corporate performance than what is... View Details

Keywords: Sustainability; Business Models; Business Model

18 Nov 2021
News

What Do Black Executives Really Want?

September–October 2017
Article

Why Do We Undervalue Competent Management?: Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence

By: Raffaella Sadun, Nicholas Bloom and John Van Reenen

A recurring message in business education is that you can’t compete on the basis of management processes because they’re easily copied. Operational effectiveness is table stakes in the competitive universe, it is often assumed, and thus cannot serve as a sustainable... View Details

Keywords: Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Performance Effectiveness

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April 2021
Article

Evaluating Firm-Level Expected-Return Proxies: Implications for Estimating Treatment Effects

By: Charles M.C. Lee, Eric C. So and Charles C.Y. Wang

We introduce a parsimonious framework for choosing among alternative expected-return proxies (ERPs) when estimating treatment effects. By comparing ERPs’ measurement-error variances in the cross section and in time series, we provide new evidence on the relative... View Details

Keywords: Implied Cost Of Capital; Expected Returns; Cost of Capital; Investment Return; Performance Evaluation

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53251 August 22, 2017 Harvard Business Review Find the Right Metrics for Your Sales Team By: Cespedes, Frank V., and Robert Marsh Abstract—This article reports the results of a survey of key... View Details

Keywords: Sean Silverthorne

03 Nov 2015
First Look

November 3, 2015

private school. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50036 Discretion in Hiring By: Hoffman, Mitchell, Lisa B. Kahn, and Danielle Li Abstract—Who should make hiring decisions? We propose an empirical test for assessing whether firms... View Details

Keywords: Sean Silverthorne

2020
Working Paper

Do Lenders Still Discriminate? A Robust Approach for Assessing Differences in Menus

By: David Hao Zhang and Paul Willen

We use a new methodology to assess mortgage pricing discrimination by race. We make four main contributions. First, we show that existing estimates of mortgage pricing differences by race can be confounded by a "menu problem," which is the problem associated with... View Details

Keywords: Mortgages; Financing and Loans; Prejudice and Bias; Race; Measurement and Metrics; Banking Industry; United States

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June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

April 2022
Supplement

Mastercard Labs (B)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, digital technologies were on the rise, and innovation needed to become a strategic imperative at the company. Banga tasked Garry Lyons, who had joined Mastercard through the 2009 acquisition of Orbiscom,... View Details

2021
Other Unpublished Work

Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland

An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details

Keywords: Technical Debt; Applications and Software; Economics; Measurement and Metrics; Patents

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February 2011 (Revised December 2012)
Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld

Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details

Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry