Media Relations - Publications - Faculty & Research

17 Apr 2007
First Look

First Look: April 17, 2007

literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee and Joel Waldfogel Abstract Since the dawn of... View Details

Keywords: Martha Lagace

28 Apr 2009
First Look

First Look: April 28, 2009

workstations, and related support services. Bradley's PSG had played an important role in HP's financial success over the previous three years. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509010 IBM: The... View Details

Keywords: Martha Lagace

02 May 2017
First Look

First Look at New Research: May 2, 2017

showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details

Keywords: Carmen Nobel

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on social View Details

Keywords: by Julia Austin

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

Rules about acceptable and unacceptable jobs also developed. Journalists grew to view jobs at newspapers and TV stations and other traditional media as within the field’s core mission, or as “pure” in the academic parlance, while looking... View Details

Keywords: by Scott Van Voorhis

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

demand, which led to shipment delays, followed by pricing confusion and a series of public relations bungles—just as the pandemic eased and people began returning to gyms. Peloton scrambled by recalling items and dropping prices, amid an... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

28 Jun 2011
First Look

First Look: June 28

using an instrumental variables and a simultaneous equations approach. Finally, we find that the relation is primarily driven by social and environmental performance, rather than corporate governance. Download the paper:... View Details

Keywords: Sean Silverthorne

Web

Help - Alumni

through the sponsorship and coordination of HBS Alumni Relations. For more information, e-mail the Alumni Relations Office at alumni@hbs.edu . Giving to HBS When do I need to fulfill my pledge? Donors to HBS, particularly alumni in... View Details

Web

Podcast - Business & Environment

business and climate change in the media and entertainment industry, where we’re diving into the business of news and storytelling around climate change. Our prior episodes featured CNN, Netflix, and Sustainable Entertainment Alliance. In... View Details

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

dinner. No, no. No, no you have to understand that those feelings that you have, they're related to something tangible that you can understand, that you can actually manage. But you need to, you need to have knowledge about the phenomenon... View Details

Keywords: by HBS Staff

2012
Other Unpublished Work

Strategic responses to collective activism in the U.S. biomass sector

By: Shon R. Hiatt

Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details

Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States

Citation

29 Jul 2019
Research & Ideas

How Companies Benefit When Employees Work Remotely

experienced examiners before moving away. About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School,... View Details

Keywords: by Kristen Senz

Web

Named Fellowship Funds - Alumni

managing director at The Carlyle Group, Attwood has directed the firm's private equity investments in the telecommunications and media industries globally since 2000. He presently serves on the boards of numerous organizations, including... View Details

December 2021
Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg

What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details

Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media

Citation

Read Now

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

backgrounds. One media executive predicted that in five years, engineers would comprise a third of his company’s workforce. Today, digital transformation requires upskilling all employees so they can harness digital tools and data.... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

07 Mar 2017
First Look

First Look at New Research, March 7

in press Academy of Management Annals Scaling: Organizing and Growth in Entrepreneurial Ventures By: DeSantola, Alicia, and Ranjay Gulati Abstract—Entrepreneurial ventures face unique challenges related to growth, particularly in the... View Details

Keywords: Sean Silverthorne

Web

Policies, Rules & Guidelines | About

During Course Activities The purpose of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media)... View Details

Web

About - Business & Environment

Richard Vieira (MBA 1995), Managing Director and Co-Head, Cowen Technology Media and Telecom Group Richard Vieira is collaborating with Josh Krieger and Jim Matheson on the MBA Elective Curriculum course Tough Tech Ventures, which will... View Details

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details