Media - Publications - Faculty & Research

December 2010
Supplement

Ad Classification at Right Media — pre-class slides — supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Media and Broadcasting Industry; Media and Broadcasting Industry

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July 2017 (Revised November 2017)
Case

Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín

By: Rafael Di Tella, Jose Liberti and Sarah McAra

Founded in 1945, Grupo Clarín expanded over several decades to become Argentina’s largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clarín caught the attention of... View Details

Keywords: Media; Business and Government Relations; Risk and Uncertainty; Initial Public Offering; Investment; Media and Broadcasting Industry; Media and Broadcasting Industry; Argentina

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30 Oct 2017
News

Research: The Rise of Partisan Media Changed How Companies Make Decisions

Research Summary

Dynamics of Network Structure and Content in Social Media

Organizations use social media to leverage knowledge contributions by individual employees, which also foster social interactions – activity in blogs, forums, wikis etc. is critical to ensuring a thriving online community. Prior studies have examined... View Details

February 1987
Case

Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media

By: Stephen A. Greyser

Keywords: Business Organization; Strategy; Air Transportation Industry

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27 Mar 2019
Cold Call Podcast

Will Startup Fishbowl Become the Social Media App for Your Industry?

Keywords: Re: Leslie K. John; Consulting

January 2014 (Revised August 2020)
Case

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris

As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details

Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States

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February 1998
Article

Task Characteristics, Managerial Socialization, and Media Selection

By: B. Donabedian, S. M. McKinnon and W. J. Bruns Jr.

Keywords: Management; Media

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03 Feb 2017
News

Snap’s Concentrated Power Structure Takes a Page From Old Media

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of... View Details

Keywords: by Peter K. Jacobs; Advertising

May 1976
Article

Interbrand Choice, Media Mix and Market Performance

By: M. E. Porter

Keywords: Decision Choices and Conditions; Media; Markets; Performance

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June 23, 2003
Article

Economic Theory on Media Markets is Flawed

By: David A. Moss and Michael Fein

Keywords: Economics; Theory; Media; Markets

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2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

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Media Coverage - Managing the Future of Work

Media Coverage Media Coverage 02 Nov 2024 Yahoo! Finance Job Seekers, Take Note: Employers Are Upbeat About Seasonal Hiring Re: Joseph Fuller 28 Oct 2024 Fast Company Good-Paying Jobs for Workers Without... View Details