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  • 27 Mar 2014
  • News

From Marx to Marketing

the time a partner at the Athens-based Ulysses Commission Trading Company, an agency company representing foreign manufacturers in the Greek market, watched those dramatic days in late 1989 with mixed feelings. "I knew that the... View Details
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

what some might think is the most revolutionary concept in marketing to come along in a long time in a very matter-of-fact way. Bob Nemens commented, "Traditional View Details
Keywords: by James Heskett
  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions... View Details
Keywords: Sasha Issenberg
  • 01 Mar 2005
  • News

Changing Lives One Computer at a Time

out and trained us," adds Olebe, a director of marketing at American Express who convinced many of his Amex colleagues — all HBS alumni — to volunteer as well. "Volunteers don't have to be experts in how to take a computer apart. Their... View Details
Keywords: Margie Kelley; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 28 May 2014
  • News

Building Histories of Emerging Economies One Interview at a Time

  • 03 Aug 2016
  • News

When capitalism only rewards shareholders, it’s time for reform

  • 16 Oct 2015
  • News

Christine Exley on the Economics of Volunteering, Market Failure in the Homeless Dog Market and Wagaroo

  • 16 Aug 2022
  • Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors... View Details
Keywords: by Jeffrey Bussgang
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

markets are too great to pass up or delay need to appreciate and respond to the challenges posed by institutional voids. Emerging markets are so tough to crack that companies are highly unlikely to get their... View Details
Keywords: by Martha Lagace
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • September 2022 (Revised February 2023)
  • Case

EnergyNow: Powering a New Market

By: Alexander MacKay and James Barnett
In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market. View Details
Keywords: Business Ventures; Development Economics; Energy; Alternative Energy; Energy Generation; Energy Sources; Renewable Energy; Entrepreneurship; Environmental Management; Ethics; Geography; Government and Politics; Energy Policy; Law; Management; Markets; Market Timing; Operations; Energy Industry; Utilities Industry; Africa; South Africa
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  • 08 Aug 2013
  • News

Cause Marketing Gets Personal

says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell something your heart is in,... View Details
Keywords: Jill Radsken; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 25 Jan 2015
  • News

Catalogs, After Years of Decline, Are Revamped for Changing Times

  • 2021
  • Working Paper

An Empirical Study of Time Allotment and Delays in E-commerce Delivery

By: M. Balakrishnan, MoonSoo Choi and Natalie Epstein
Problem definition: We study how having more time allotted to deliver an order affects the speed of the delivery process. Furthermore, we seek to predict orders that are likely to be delayed early in the delivery process so that actions can be taken to avoid delays.... View Details
Keywords: Logistics; E-commerce; Mathematical Methods; AI and Machine Learning; Performance Productivity
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  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly... View Details
Keywords: by Sean Silverthorne
  • 2012
  • Article

Mutual Fund Trading Pressure: Firm-Level Stock Price Impact and Timing of SEOs

By: Mozaffar N. Khan, Leonid Kogan and George Serafeim
In tests of the equity market timing theory of external finance, the prior literature has used overvaluation identifiers such as high market-to-book and high prior returns that are likely correlated with other determinants of SEOs. We use price pressure resulting from... View Details
Keywords: Equity; Market Transactions; Valuation; Capital Structure; Market Timing; Mathematical Methods; Acquisition
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  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details
Keywords: by Julie Jette
  • 10 Jul 2000
  • Research & Ideas

The State of the Markets

of old firms, and the creation of new and appealing jobs. "The larger and more liquid an equity market is," Seifert emphasized, "measured in terms of its turnover ratio [that is, the average number of View Details
Keywords: by James E. Aisner
  • 09 Jun 2020
  • Working Paper Summaries

Aggregate and Firm-Level Stock Returns During Pandemics, in Real Time

Keywords: by Laura Alfaro, Anusha Chari, Andrew Greenland, and Peter K. Schott
  • 19 Sep 2024
  • Research & Ideas

Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work

Remote work is giving companies new opportunities to tap additional markets and talent pools. However, a global workforce also brings a challenge: As some employees are getting up in the morning, others are winding down their workday.... View Details
Keywords: by Michael Blanding