Market Timing - Publications - Faculty & Research

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors... View Details

Keywords: by Jeffrey Bussgang

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

what some might think is the most revolutionary concept in marketing to come along in a long time in a very matter-of-fact way. Bob Nemens commented, "Traditional View Details

Keywords: by James Heskett

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market. But, creating a strong View Details

Keywords: by Benson Shapiro

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

03 Aug 2016
News

When capitalism only rewards shareholders, it’s time for reform

01 Mar 2022
What Do You Think?

Is It Time for More Reverse Mentoring?

generational difference in the amount of time we spend staring at little screens, exchanging both essential and inane information, and transacting business at a never-before achievable clip. The Gen Z’ers who have lived their entire lives... View Details

Keywords: by James Heskett

23 Apr 2014
Working Paper Summaries

Corporate Financial Policies in Misvalued Credit Markets

Keywords: by Jarrad Harford, Marc Martos-Vila & Matthew Rhodes-Kropf; Financial Services; Banking

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

25 Jan 2015
News

Catalogs, After Years of Decline, Are Revamped for Changing Times

Research Summary

Social Networks and Unraveling in Labor Markets

This paper develops a model of local unraveling (or early hiring) in entry-level labor markets. Information about workers' productivity is revealed over time and transmitted credibly via a two-sided network connecting firms and workers. While employment starts only... View Details

14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how challenging their business... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

01 Oct 1999
News

The Class of 1974: Timed for a Change

business boot camp. Around the time of our last reunion, his extensive, twenty-year study of our class culminated in The New Rules, a book that not only documented our careers but also revealed the cataclysmic nature of the changes taking... View Details

Keywords: Charles B. ("Chuck") Mercer

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

markets are too great to pass up or delay need to appreciate and respond to the challenges posed by institutional voids. Emerging markets are so tough to crack that companies are highly unlikely to get their... View Details

Keywords: by Martha Lagace

01 Mar 2005
News

Changing Lives One Computer at a Time

out and trained us," adds Olebe, a director of marketing at American Express who convinced many of his Amex colleagues — all HBS alumni — to volunteer as well. "Volunteers don't have to be experts in how to take a computer apart. Their... View Details

Keywords: Margie Kelley; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

September 2022 (Revised February 2023)
Case

EnergyNow: Powering a New Market

By: Alexander MacKay and James Barnett

In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market. View Details

Citation

Educators

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2012
Article

Mutual Fund Trading Pressure: Firm-Level Stock Price Impact and Timing of SEOs

By: Mozaffar N. Khan, Leonid Kogan and George Serafeim

In tests of the equity market timing theory of external finance, the prior literature has used overvaluation identifiers such as high market-to-book and high prior returns that are likely correlated with other determinants of SEOs. We use price pressure resulting from... View Details

Keywords: Equity; Market Transactions; Valuation; Capital Structure; Market Timing; Mathematical Methods; Acquisition

18 Apr 2024
Blog Post

African American Student Union Spotlight on Emerging Markets

The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight... View Details

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly... View Details

Keywords: by Sean Silverthorne

09 Jun 2020
Working Paper Summaries

Aggregate and Firm-Level Stock Returns During Pandemics, in Real Time

Keywords: by Laura Alfaro, Anusha Chari, Andrew Greenland, and Peter K. Schott

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

Publications