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All HBS Web
(367)
- News (97)
- Research (188)
- Multimedia (1)
- Faculty Publications (83)
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- 01 Apr 2008
- First Look
First Look: April 1, 2008
Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on...
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Martha Lagace
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,...
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Keywords:
COVID-19 Pandemic;
Marketing;
Social Issues;
Corporate Social Responsibility and Impact;
Business and Community Relations;
Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- 21 Jun 2011
- First Look
First Look: June 21
http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781846142734,00.html?strSrchSql=Civilization%3A+The+West+and+the+Rest/Civilization_Niall_Ferguson Accelerating Energy Innovation: Insights from Multiple Sectors Authors: Rebecca Henderson and Richard View Details
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Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for...
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Carmen Nobel
- 03 Apr 2012
- First Look
First Look: April 3
this note:http://cb.hbsp.harvard.edu/cb/product/812098-PDF-ENG Integrated Assurance at Philips Electronics N.V. Robert G. Eccles and Daniela SaltzmanHarvard Business School Case 412-054 Philips Electronics is a leader in integrated...
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Carmen Nobel
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
May–June 2018 Harvard Business Review The Surprising Power of Questions By: Brooks, Alison Wood, and Leslie K. John Abstract—Much of an executive’s workday is spent asking others for information—requesting status updates from a team...
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Dina Gerdeman
- 12 Jan 2010
- First Look
First Look: Jan. 12
Sadun, and John Van Reenen Publication:Chap. 1 in The Global Economic Impact of Private Equity Report 2009. Globalization of Alternative Investments: Working Papers Volume 2, 1-23. Geneva, Switzerland: World Economic Forum, 2009. An...
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Martha Lagace
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
of the pace of technological substitution by providing insights on complementarities between technologies and horizontally differentiated human capital. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53855 Buying the Verdict By: Cohen, Lauren...
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Dina Gerdeman
- June 2005 (Revised September 2008)
- Class Lecture
Strategy: Building and Sustaining Competitive Advantage
By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around...
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Competitive Advantage
- 23 Feb 2010
- First Look
First Look: Feb. 23
Chairman of the Emergency Department of the world-renowned, university-based Mercy Hospital, was deeply disturbed when he read the letter from the family of John Samson, a patient who had come to the emergency room one week earlier, that...
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Martha Lagace
- 12 Mar 2013
- First Look
First Look: March 12
Your Roots: Rose Carpenter's Story Davis, John A., Janet Kraus, and Lisa StropeHarvard Business School Case 813-077 Rose Carpenter is a successful entrepreneur who is considering the personal implications of leaving the business she...
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Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
2015 Northampton, MA: Edward Elgar Publishing The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship By: Jones, G. Abstract—This book compares the effects of globalization on two Latin American...
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Sean Silverthorne
- 12 Apr 2011
- First Look
First Look: April 12
describes Palmisano's approach as a strategist, organization builder, and driver of performance. Again, video clips supplement the reading of the case. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311030-PDF-ENG Porsche: The Cayenne Launch View Details
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Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
Breakups Author:Stuart C. Gilson Publication:2nd ed. New York: John Wiley & Sons, Inc., 2010 Abstract A collection of case studies illustrates real-world techniques, implementation, and strategies on corporate restructuring. Over the...
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Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
entry is an important trait of well-functioning capital markets. Download the paper: http://www.hbs.edu/research/pdf/07-033.pdf Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis Authors:Alan MacCormack, View Details
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Martha Lagace
- 11 Dec 2012
- First Look
First Look: Dec. 11
and Models, edited by G. Caprio, 47-58. U.K.: Academic Press, 2012 Abstract Despite its developmental justification, aid is deeply political. This paper examines the political economy of aid allocation first from the perspective of the...
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Sean Silverthorne
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records...
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Sean Silverthorne
- 22 Mar 2011
- First Look
First Look: March 22
suffering from overcapacity and from an inefficient farming structure. CEO John Horgan is considering the best way to position Kepak for success, including the possibility of an umbrella Irish beef brand, opportunities for...
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Sean Silverthorne
- 18 Oct 2011
- First Look
First Look: October 18
to respond to this economic and cultural turning point and whether to keep investing in these ancillary aspects of their operations. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710412-PDF-ENG Hassina Sherjan Robert G. Eccles,...
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Sean Silverthorne
- 19 Oct 2010
- First Look
First Look: October 19, 2010
Raffaella Sadun, and John Van Reenen Publication:American Economic Review (forthcoming) Abstract The U.S. has experienced a sustained increase in productivity growth since the mid-1990s, particularly in sectors that intensively use...
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Sean Silverthorne