Publications

December 2022
Article

Conflicting Interests and the Effect of Fiduciary Duty: Evidence from Variable Annuities

By: Mark Egan, Shan Ge and Johnny Tang

We examine the variable annuity market to study conflicts of interest and the effect of fiduciary duty in brokerage markets. Insurers typically pay brokers higher commissions for selling more expensive annuities. Our results indicate that sales are four times as... View Details

Keywords: Variable Annuity; Brokers; Fiduciary Duty; Finance; Investment; Insurance; Conflict of Interests; Financial Services Industry; Insurance Industry; United States

SSRN

Web

Consumer Information - MBA

Financial Aid Consumer Information Tuition Assistance Summer Fellowships Career Support & Exploration Funds Fast Facts MBAid Stories Consumer Information RISE Career Fellowship The following links on a... View Details

Article

Media versus Special Interests

By: Alexander Dyck, David Moss and Luigi Zingales

We argue that profit-maximizing media help to overcome the rational ignorance problem highlighted by Anthony Downs. By collecting news and combining it with entertainment, media are able to inform passive voters about regulation and other public policy issues, acting... View Details

Keywords: Media; Profit; Government and Politics

Read Now

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most... View Details

Keywords: by Manda Mahoney

09 Jun 2016
Blog Post

Pursuing an Interest in Nonprofits at HBS

There are a number of ways to pursue an interest in nonprofit organizations while at HBS. I have personally explored this interest through joining the Board Fellows and Social... View Details

April 2024
Case

Managing AI Risks in Consumer Banking

By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak

In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest... View Details

Keywords: Customer Relationship Management; AI and Machine Learning; Risk Management; Opportunities; Customization and Personalization; Banking Industry; Europe

20 Jun 2018
News

Graphic images speak to consumers of sugary drinks

August 2004
Article

A Function-Centered Model of Interest Assessment for Business Careers

By: Timothy Butler and James Waldroop

Keywords: Personal Development and Career; Interests; Surveys

Article

Consumer Promotions and the Acceleration of Product Purchases

By: Scott A. Neslin, Caroline Henderson and John A. Quelch

01 Jan 2013
News

Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers

January 1984
Article

Stability and Polarization of Interests in Job Matching

By: A. E. Roth

Keywords: Employment

09 May 2008
News

New Book Looks at Deep Metaphors and the Minds of Consumers

Article

Money, Time, and the Stability of Consumer Preferences

By: Leonard Lee, Michelle Lee, Marco Bertini, Gal Zauberman and Dan Ariely

October 2007
Article

The Territory of Consumer Research: Walking the Fences

By: John A. Deighton

Keywords: Customers; Research

April 1999 (Revised September 1999)
Case

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon

Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details

Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry

February 1987 (Revised January 1989)
Case

SmithKline Consumer Products: The Contac Relaunch

In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details

Keywords: Safety; Crisis Management; Product Launch; Pharmaceutical Industry

November 1996 (Revised October 1998)
Case

Reynolds Metals Company: Consumer Products Division

Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development. View Details

Keywords: Marketing Channels; Consumer Products Industry