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  • December 2019 (Revised June 2021)
  • Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details
Keywords: Mergers ＆ Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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  • July 2010
  • Case

Monmouth, Inc.

By: Thomas R. Piper and Heide Abelli
The management of Monmouth Inc. is considering whether to acquire the Robertson Tool Company and the value and form that the acquisition should take. Value can be assessed using a variety of approaches including a DCF with WACC analysis, impact on EPS and market... View Details
Keywords: Competitive Bidding; Forecasting; Stock Offerings; Mergers ＆ Acquisitions; Margins; Stocks; Valuation; Mergers and Acquisitions; Forecasting and Prediction; Bids and Bidding; Consumer Products Industry; Consumer Products Industry
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  • 2016
  • Working Paper

Reviews, Reputation, and Revenue: The Case of Yelp.com

By: Michael Luca
Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's... View Details
Keywords: Revenue; Network Effects; Reputation; Social and Collaborative Networks; Food and Beverage Industry; Service Industry; Washington (state, US)
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  • 01 Oct 1999
  • News

Banking on Success

were. They were right to be involved in a new technology; however, the record shows that few of them survived. I expect something like that will happen with Internet companies, although they will, as a whole, have a major View Details
Keywords: Deborah E. Blagg
  • Research Summary

The Economics of Search

Utilizing data on web searches, we characterize the economics of search and estimate the path of diffusion for information, allowing us to specify how choice sets are actually formed among consumers and examine the impact of cybergeography vs. spatial geography. Joint... View Details
  • 16 Oct 2013
  • HBS Seminar

Minjae Song, University of Rochester

  • 2015
  • Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
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  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

retail asset productivity will not recover anytime soon. The Internet has created a daunting situation for category killers, one that will eventually impact almost all of... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • Research Summary

Superfluous Choices and the Persistence of Preference

Superfluous choices are unnecessary choice steps that could be removed without affecting the final choice context and outcome. They are introduced in this article in order to study the mere effects of consumer participation. Superfluous choices have no immediate impact... View Details
  • 01 Sep 2014
  • News

All For One

employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • April 2018
  • Case

The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'

By: Martha J. Crawford and James Barnett
This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details
Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States
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  • 02 Oct 2000
  • Research & Ideas

The Dubious Logic of Global Megamergers

focused on building a strong regional presence in Latin America. Even if Telefónica has to sell its assets, or itself, its regional position will command a high price. Keep Your Eye on the Ball. A big deal... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
  • February 2003 (Revised April 2003)
  • Background Note

Note on Staffing in Professional Service Firms

By: Ashish Nanda
This case discusses the problem of balancing demand and supply of professionals within a professional services firm (PSF). It emphasizes how human resources management policies impact supply conditions and how market opportunities determine demand conditions. The case... View Details
Keywords: Demand and Consumers; Balance and Stability; Supply and Industry; Employees; Service Industry
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  • August 26, 2009
  • Comment

Where Cash for Clunkers Ran Off the Road

By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.

True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • 01 Oct 2013
  • News

Banking on Africa's Future

bank accounts are held in Equity Bank. It has the largest ATM network in the country and the best mobile banking service, reaching a large and geographically dispersed customer base. We believe Equity is an example of an investment that... View Details
  • 01 Jun 2010
  • News

MBAs on a Mission

ultimately benefits business as well.” As a member of the eleven-person private-sector department, Naidoo has led multinational project teams in building on research that Oxfam did in partnership with... View Details
Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • January 2017 (Revised March 2017)
  • Case

Royal DSM: From Continuous Transformation to Organic Growth

By: William W. George, Carin-Isabel Knoop and Amram Migdal
Royal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM’s global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company’s... View Details
Keywords: Organic Growth; Organizational Change; M＆A; Mergers And Acquisitions; Divestment; Business Ventures; Business Divisions; Business Growth and Maturation; Restructuring; Change; Change Management; Transformation; Transition; Engineering; Chemicals; Mining; Ethics; Values and Beliefs; Finance; Capital Markets; Financial Markets; Food; Globalization; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Health; Nutrition; History; Leadership; Leadership Development; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Ownership; Public Ownership; Performance; Strategy; Adaptation; Consolidation; Corporate Strategy; Value; Value Creation; Biotechnology Industry; Chemical Industry; Food and Beverage Industry; Mining Industry; Pharmaceutical Industry; Europe; Netherlands
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  • Web

Data for Impact: Impact Measurement from Startup to Fortune 500 C-Suite - Course Catalog

impact measurement to massively amplify their impact? These are some of the questions we will tackle in this course. Data for Impact (DFI) is intended to train students to... View Details
  • 01 Jun 2019
  • News

City on a Hill

three-day school trip weaving woolen swatches on a collection of old-fashioned floor looms. Later that day, he notes, the students will learn about—and even pet—indigenous Appalachian wildlife (including a... View Details
Keywords: Alexander Gelfand; photographed by Clay Cook
  • 01 Feb 2019
  • HBS Seminar

Xavier Jaravel, London School of Economics