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Show Results For
-
All HBS Web
(4,177)
- People (4)
- News (1,199)
- Research (2,309)
- Events (15)
- Multimedia (14)
- Faculty Publications (1,119)
- August 2020 (Revised January 2021)
- Case
Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to...
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Keywords:
Marketing Strategy;
Advertising;
Digital Marketing;
Marketing Channels;
Brands and Branding;
Business Education;
Education Industry;
United States;
Boston
Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised January 2021.)
- 05 Dec 2023
- Cold Call Podcast
What Founders Get Wrong about Sales and Marketing
Keywords:
Re: Mark N. Roberge
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered....
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Keywords:
Product Development;
Product Marketing;
Strategic Planning;
Human Resources;
Marketing Strategy;
Customer Relationship Management;
Marketing;
Advertising Industry;
Technology Industry
Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
- Article
Preference Signaling in Matching Markets
Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this...
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Keywords:
Signaling;
Matching;
Cheap Talk;
Congestion;
Market Design;
Marketplace Matching;
Communication;
Job Search
Coles, Peter A., Alexey Kushnir, and Muriel Niederle. "Preference Signaling in Matching Markets." American Economic Journal: Microeconomics 5, no. 2 (May 2013): 99–134.
- 29 Jul 2022
- Research & Ideas
Will Demand for Women Executives Finally Shrink the Gender Pay Gap?
Pressure to increase gender diversity in C-suites is so intense that companies are trying to draw women candidates with higher salary offers, a phenomenon that is closing the gender pay gap among senior executives, research shows. Female View Details
Keywords:
by Kristen Senz
- September 1987
- Comment
Discussion of 'An Analysis of the Use of Accounting and Market Measures of Performance in Executive Compensation Contracts'
By: George P. Baker
Keywords:
Measurement and Metrics;
Contracts;
Markets;
Executive Compensation;
Accounting;
Performance
Baker, George P. "Discussion of 'An Analysis of the Use of Accounting and Market Measures of Performance in Executive Compensation Contracts'." Journal of Accounting Research (September 1987).
- 25 Oct 2006
- Op-Ed
Fixing Executive Options: The Veil of Ignorance
The latest corporate governance crisis is buried in the details of executive compensation contracts. Don't like the timing of the stock option grant you got or the strike price of the contract? No worries! It turns out that this is...
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Keywords:
by Mihir Desai & Joshua Margolis
- July 2005
- Article
Price Improvement in Dealership Markets
By: Matthew Rhodes-Kropf
Price improvement refers to the practice whereby dealers order executions that improve on quoted prices. Why are these improvements given? Standard thinking is that competition causes dealers to give better prices to customers with less information. This paper...
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Keywords:
Price;
Markets;
Competition;
Information;
Customers;
Negotiation;
Mission and Purpose;
Practice;
Theory;
Performance Improvement;
Bids and Bidding;
Governing Rules, Regulations, and Reforms
Rhodes-Kropf, Matthew. "Price Improvement in Dealership Markets." Journal of Business 78, no. 4 (July 2005): 1137–1172.
- 2021
- White Paper
The Future of Boston's Workforce: The Path Forward from COVID-19
By: Will Dorsey Eden, Joseph B. Fuller and Rachel Lipson
In response to the unprecedented disruption of the COVID-19 pandemic on Greater Boston’s economy and workforce, the Boston Foundation, Skillworks, and the Project on Workforce at Harvard partnered to convene workforce leaders from across the region to address how might...
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Keywords:
COVID;
COVID-19;
Workforce;
Pandemic;
Labor Market;
Health Pandemics;
Labor;
Employment;
Organizations;
Cooperation;
Strategic Planning;
Boston
Dorsey Eden, Will, Joseph B. Fuller, and Rachel Lipson. "The Future of Boston's Workforce: The Path Forward from COVID-19." White Paper, Boston Foundation and the Project on Workforce at Harvard, Boston, MA, 2021.
- Teaching Interest
Marketing Strategies for Profitable Growth—China
By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help...
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- October 2007
- Article
The Art of Designing Markets
By: Alvin E. Roth
Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by...
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Keywords:
Market Design;
Market Participation;
Market Transactions;
Information Technology;
Internet and the Web
Roth, Alvin E. "The Art of Designing Markets." Harvard Business Review 85, no. 10 (October 2007): 118–126.
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
Marketing and innovation produce results; all the rest are costs." Warren Buffett, America's most celebrated investor, has religiously invested in companies with strong brand names such as Coca-Cola and American Express. To this day,...
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- December 2006
- Article
Europe vs America: Institutional Hysteresis in a Simple Normative Model
By: Rafael Di Tella and Robert MacCulloch
We show how the differences in US and European institutions can arise in a normative model. The paper focuses on the labor market and the government's decision to set unemployment benefits in response to an unemployment shock. The government balances insurance...
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Keywords:
Optimal Unemployment Benefits;
Labor Market Institutions;
Hysteresis;
Europe;
United States
Di Tella, Rafael, and Robert MacCulloch. "Europe vs America: Institutional Hysteresis in a Simple Normative Model." Journal of Public Economics 90, no. 12 (December 2006): 2161–86.
- 30 Mar 2012
- HBS Seminar
Matthew W. Emmens, Executive Chairman,Vertex Pharmaceuticals
- 26 Dec 2012
- Working Paper Summaries
Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards
- 21 Sep 2009
- News
Harvard Business School Launches Programs For Real Estate Executives
- 2010
- Book
Winning in Emerging Markets: A Road Map for Strategy and Execution
By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework...
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Keywords:
Developing Countries and Economies;
Management Analysis, Tools, and Techniques;
Emerging Markets;
Organizations;
Opportunities;
Business Strategy
Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. Winning in Emerging Markets: A Road Map for Strategy and Execution. Boston: Harvard Business Press, 2010.
- January–February 2019
- Article
Cracking Frontier Markets
By: Clayton M. Christensen, Efosa Ojomo and Karen Dillon
Executive Summary:
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
Keywords:
Emerging Markets;
Market Entry and Exit;
Growth and Development Strategy;
Demand and Consumers;
Innovation and Invention;
Development Economics
Christensen, Clayton M., Efosa Ojomo, and Karen Dillon. "Cracking Frontier Markets." Harvard Business Review 97, no. 1 (January–February 2019): 90–101.
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)